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Essays 271 - 300

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

Increasing Revenues Proposal

In seven pages this paper presents a fictitious company's proposal to generate greater revenues. There is no bibliography include...

Advertising Campaigns and Nonverbal Communications

In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Slide Show Video Script

on an original motor-related project of their own. Cut: The White House. By 1991, the idea for a V-14 engine was ...

Change and a CrysTel Communications' Simulation

its customers, several suppliers and the local community were affected by the changes at CrysTel. Customers are key stakeholders ...

Fictitious DuoLine Production Company

In five page this fictitious manufacturer of dual atomizers is examined. There is no bibliography included....

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Baptist Health Home Health Marketing Plan

expanding market share now and then maintaining that share as the target market increases in size. Situation Analysis BHH...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Honda Motor Company - Analysis

South America, Asia, Oceania, Europe, Africa, and the Middle East (Honda, Global, 2008). Each area hosts research and development ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

MSW Program Admissions Essay

a lot to offer, especially for culturally/ethnically diverse populations. As a result, I am currently pursuing my MSW degree beca...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Change Management and the Fictitious Ryanair Corporation

section to Ryanairs need for change. Though we dont know much about Ryanair, we can be general enough so that this "change paper" ...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Analysis of Hewlett Packard and Dell

accounting of the situation, the report will first focus on the backgrounds of both HP and Dell, then will perform a SWOT analysis...

The Development of an Organizational Structure

more senior members of staff helping the less experienced or newly qualified accountants. The official position is that the majo...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Riordan Manufacturing Case Study

teams. The main problem of the current time appears to be that of motivation, or rather the absence of motivation. With a...

CONDUCTING A "HUMANE" LAYOFF

need for quality and decorative buttons for everything from jackets to gloves, sought to make the best buttons, and exported the p...

GIS Case Study

given regarding the way the system work, if we look at the inputs, the transformation process and the outputs we can consider the ...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...