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Essays 271 - 300

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Passion of the Christ v. The Bible

"the Son of Your handmaid" (Longhenry, 2004). Additionally, John and Peter address Mary as "mother" numerous times during the film...

The Illusionist as Myth

The God of the Waning Year is associated with the sacrificial victim, whose death was believed necessary in order for the earth to...

Eyes in Film

Schwartz towards the woman he is longing for; the disappointed gaze of his wife Lotte (Cameron Diaz). When a person is presumably ...

When A Man Loves A Woman

love for their children. However, it quickly becomes evident that there is trouble in this paradise, as Alice has a problem, as sh...

Silent v. Sound/Art in Film

"at heart, I was always a silent movie man" (Twatio 14). One reason why early silent films appear odd or stilted to modern audie...

Hitchcock/Psycho & Shadow of a Doubt

the nature of good and evil. In "Shadow," there are the two "Charlies," Uncle Charlie and his niece, Charlotte, who is known as "C...

Strangers in Good Company/Women and Old Age

in their lives when they are accustoming themselves to their impeding morality and the problems that come with old age. Catherine ...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

Home Entertainment and Films

In eight pages this examination of the home entertainment industry focuses on films with a discussion of sales markets and video r...

Kodak Marketing

In twelve pages this paper discusses the aggressive marketing of film and photographic retailers in this consideration of Kodak an...

Case Analysis of Eastman Kodak's Funtime Film

of film by offering film at a lower price. Further Fuji became the official film of the 1984 Summer Olympics which took place in ...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Harry Potter Film Marketing

The books all remained accurate translations, but the marketing in terms of covers were highly customised to each market. The imag...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...