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Essays 61 - 90

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Once We Were Warriors/Postcolonial Theory

a different "historical memory of the Maori," as they remember "fierce fighters who battled against British colonizers for decades...

Subtle Rebellion in Jane Eyre by Charlotte Bronte

In five pages the ways in which Bronte reflects patriarchal opposition through Bertha's obvious struggles and Jane's more subtle r...

Accuracy in the Film "Frida"

draw and paint, which is a "direct expression" of "her interior life" (Young 29). When she is finally able to walk again, she visi...

Analysis of Raqing Bull

earning him an Academy Award (Raging Bull, 19950. De Niro made Jakes decline more believable by gaining 60 pounds over the course ...

Shirley Jackson's Subtle Use of Horror

this a model of an extremely traditional patriarchal society, with the men in charge and the women and children following them obe...

Biblical verses Christian Variations in Mental Health Counseling

This five page paper broaches the subtle yet important differences between these counseling approaches, differences that can be so...