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Essays 901 - 930

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

Presentations of the Media in Film

indicates that a well-written interview with Williams could show that the murder was not premeditated, but due to his psychologica...

A Beautiful Mind

abuse (cocaine, alcohol and amphetamines), brain tumor, Huntingtons disease and Alzheimers (Durand et al, 2006). III. PORTRAYAL ...

Ella Enchanted/Cinderella

opens just after her birth. Like all babies, she is crying. Lucinda, a rather stupid fairy, is intent on giving Ella a "gift" and ...

Crash, A Central Theme

Graham is having an affair with his partner, Ria, who is of Latin American descent; however, Graham cannot seem to remember that ...

Philadelphia, Legal Issues in the Film

and complicated issue of AIDS (acquired immune deficiency syndrome) in any notable fashion" prior to this movie (Tepper, 1995). Fi...

Fight Club/Injured Male Egos & Dystopia

film is much more complicated than the "how." On the day that Tyler emerges from Jacks subconscious, the airline loses Jacks lugga...

Cross-Cultural Awareness through Films and Interviews

still evident and part of the legal system in which case provided some legal standing for peoples separatist attitudes. Since the ...

Presentations of Colonialism

on the development of an exploitative tourist industry in Antigua. Achebe takes a very different perspective than Kincaid in tha...

National Identity in 2 Chinese Films

in economic terms, which depends largely on equating national cinema with a countrys domestic film industry. As this suggests, thi...

Rewriting Shakespeare

find a different word. The line "Tell him his pranks have been too broad to bear with" (III.iv.2)is difficult because "broad" does...

Management & Apollo 13

A 5 page film report that examines the movie Apollo 13 from the perspective of a management consultant who has been brought in by ...

Peer Review of a Fellow Student's Paper

the Jungian archetypes developed through the influence of the ring. Its quite clear and specific, and he argues the point well. T...

The Film Clueless and Jane Austen’s Emma

of Emma, or Cher in the film. Ferriss notes how "Heckerling offers a series of suggestive parallels between Austens heroine and he...

Battle Scenes: Saving Private Ryan and The Return of the King

graphic violence, others praised the realism, while some questioned whether war is really like that at all" (Haflidason, 2000). Th...

Response to Preminger's "Saint Joan"

who committed suicide in 1979 at age 40, is a tragic figure in world cinema. Shes probably best known for ? bout de souffle (Breat...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

"Ferris Bueller" and Four Ethical Traditions

when Jesus says that "He has not come to abolish the Law but to fulfill it."4 Theologians argue over the correct interpretation ...