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Essays 241 - 270

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Techniques in Advanced Marketing

This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Marketing Analysis of USA Today

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Nestle - A Case Study in International Marketing

business paradigm wherein overseas expansion is necessary simply to remain competitive for many companies, rather than being reser...

Dakota National Air Case Study Analysis

a network security services company, these unwelcome security breaches have been a regular occurrence within industry and governme...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

PhysicianOffice Software Marketing Plan

experience and former medical office managers who know well the requirements of medical offices administrative needs and the chang...