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Essays 61 - 90

Student Case Study Analysis of H2 Marketing

this information to come from the case study, the target market decision that GM made in looking at different markets for the H2, ...

GENERAL MOTORS AND THE NEED FOR CHANGE

background is in finance and telecommunications, rather than the auto industry). I have been asked to take the role of a co...

General Motors Expansion Forecast

in which General Motors engages, largely due to favorable market conditions and taxation structures that support such ventures in ...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Successful Examples of a Democratic Workplace

with social issues and equality along racial and gender lines, that of today has far more to do with not only holding that bottom ...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Max Weber's Theories on Bureaucracy

In five pages the theories of Max Weber are considered within the context of James Q. Wilson's obervations in a general discussion...

Overview of Ford Motor Company

of brands of any automotive company in the world" (Ford, 2001). Other enterprises include owning the #1 car rental company, Hert...

Comparison of a Bank and Interest Loan Corporation in Managing Liability and Interest Rates

In five pages this report discusses General Motors in a comparison of interest loan corporations and banks as they involve interes...

Major U.S. Automobile Manufacturers

In seven pages this paper examines Daimler Chrysler, General Motors, and Ford in an overview of American automobile manufacturers ...

General Motors and Rose Perot Case Study

he or she sees fit. The merger was not a good idea to begin with. Because of the head to head conflicts between Ross Perot and ...

Amazon, BMW and GM

be front loaded, so these are likely to be over stated in considered on market terms. BMW BMWS are seeing a pattern of increasin...

Harley-Davidson's Financial Comeback

so in the 1960s and 1970s that the common saying about Harley-Davidson motorcycles was that a five-mile trip consisted of riding f...

Nano Car and the Company's Financial Goals

as steel (Saini, 2008). Towards the goal, the company plans to acquire more companies that have the raw materials Tata Groups comp...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

Multinational Enterprise Position of Ford Motor Company

business with Ford on a regular basis was required to demonstrate its own high quality standards. The Early Years...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Chevy Impala Sales by General Motors

which stray items can be hidden quickly when unexpected visitors arrive. Safety and Fuel Efficiency Small cars can be enjoy...

General Motors and Outback Steakhouse Lessons on Value Building

have spurred the manufacturer to bring them all back in for additional - factory paid - work. The problem with this particular re...

Internet Marketing of Mercedes, Lexus, and General Motors

the GM owners area (GM, 2005). The site is very easy to navigate with the shop area opening a new window and the front page being ...

Tom Morris's If Aristotle Ran General Motors

happens, people fail to achieve happiness and feel only increased levels of stress (Morris, 1997). If businesses incorporated Ar...

Human Resource Management Changes and the Reinvention of General Motors

horror as line workers at one plant halted the production line after discovering a quality problem. The speed of the production l...

Macroenvironment and General Motors Corporation

everyday conversation. If someone is not related to somebody who works for the automobile industry, then someone knows somebody o...

General Motors Collapse

management (Trumbull, 2009). The company, however, has gone steadily downhill for many years. Consider their average annual operat...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Human Resource Management and General Motors

In five pages GM's Fremont Plant problem corrections were corrected through human resource changes trageting employee dissatisfcat...

Comparison of the Goals and Organizational Structure of General Motors and Ford in 2010

61% stake in the firm to reduce its holding and the firm (New York Times, 2010). However, despite these pressures it may be argu...

Ethics and General Motors (GM)

2008). The plant closing, for Isidore (2008), suggests that depending on pickup trucks and SUVs for sustenance is no longer a viab...

Strategy for General Motors

gain from such an accomplishment. The result is that GMs market share has dipped below 20 percent for the first time in its histo...