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Essays 151 - 180

Analyzing Italy's L'Oreal Elvive

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

Krispy Kreme's Strategy

sought to return to the original successful methods. Today, the company runs a distant second to leading competitor Dunkin Donuts...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Walt Disney's Strategic Management

Clearly, competitors in those industries with greater rivalry will need to keep closer tabs on their own competitors. Pizza deliv...

Wireless Industry Overview and ATandT

within a particular industry, but we have taken the framework and made it fit on the wireless industry. Following that, th...

Macroenvironmental Case Study of Starbucks

while maintaining our uncompromising principles while we grow." (Starbucks, 2003). Competition such as AFC Enterprises, Inc...

The Centrica Company

each other, and can also be influenced by the organisation which the effect, in understanding them the organisation is in the best...

Analysis of eBay

is familiar with. (Weve also all been "sniped off" in the last five seconds.) This paper uses several analytical tools (SWOT ana...

Chrysler and Daimler Merger

taking a strategic role in the motor industry, as in addition to the DaimlerChryslers Freightliner unit which it the number one he...

Analysis of Mervyn's LLC

(Wikipedia, 2006) for $1.2 billion (Yahoo! Finance, 2005). It is now a privately held company, which makes obtaining any significa...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

IBM : SWOT And Five Forces Analyses

known, the company has always been a global player. Any product under the IBM name was accepted as a high quality product backed b...

Microeconomic Concepts - Telecommunications

consumers want, then the price for the product would be considered correct or appropriate. If there is an imbalance, the price wil...

Overview of the Under Armour Company

is one tat is proving very popular with the youth market (De Lollis, 2004), which also bodes well for the long term of the brand a...

Case Study on K Mart

it is competing on price and with the centralization of purchasing and inventory control we may argue there is the strategy of gai...

Corporate Analysis of United Kingdom's Chocolate Manufacturer Thornton's PLC

a strategy of differentiation. The recipe for one of the current core product, the toffee, was developed in the 1920s and aided or...

Porter's Analysis Athletic Apparel

market. The power of buyers is also strong. Tastes have changed over the years. Our youngest generation, the Millennials, do not ...

Music Industry Since 2003

constantly (Koster, 2007). Apples iTunes is the most successful site insofar as they have the largest catalogue and sell the most ...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

India's Dr. Reddy's Laboratories Limited

antibiotics. The company also manufactures about four dozen diagnostic-type products, such as those used as pregnancy tests. Furth...

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Student Supplied Case Study on Royal Express Inc.

the assessment that they are doing well in these summer months. We may also argue that with this high level of business in the sum...

Harte Hanks Environmental Analysis

In four pages the Harte Hanks direct marketing services company is the subject of an environmental analysis that features Porter's...