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Essays 931 - 960

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

EDI and Barcode Recommendations for Socksessful Socks

period due to the manual processes. it is notable that the competitive intelligence gathered indicates that Heals are benefiting f...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Designing a Questionnaire to Asses the Value of Hedging in the Aviation Industry

This 3 page paper designs a questionnaire which may be used as the basis for a structured interview or self competing survey looki...

RBV Assessment of Southwest Airlines

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

Change and Crisis Caused by the Sudden Departure of a Key Worker

in order to operate. A sudden departure reduces the resources that are available, and creates a shortage. The question for the emp...

State Owned Enterprises (SOE's) and their Role in International Business

will be regulating themselves. It may also be argued that the existing systems for analysing and assessing the competitive environ...

Commercial Responses to a Recession

include aggressive marketing and other types of promotion. In many cases these will require investment. However, if a firm is suff...

Proposal for Research on Changing Organizational Culture

The writer presents an outline of a research proposal on a form provided b the student. The research is to examine and assess the...

The Constraints of Conventional Wisdom and Sources of Data for Marketing Assessments

The writer presents a paper in two parts, the first looks at the potential restraints for strategizing which uses only conventiona...

The Concept and Implementation of High Performance Working

The writer looks at the high performance working (HPW)and how it is implemented. A literature review is used identify the way HWP ...

Claims over Property Following Default on a Secured Transaction

A case study is used to explore which type of creditors have priority when a firm is in default. The paper is written with referen...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

What is Fair Pricing?

The writer looks at the idea of fair pricing explaining what it is and how the perception of fair pricing will vary depending on ...

Designing a Questionnaire to Assess the Usefulness of an IT System

it is important for the analysis to know which managers have been questioned. In the analysis the sample may be divided into diffe...

Supply Chain Analysis for Green Mountain Coffee Roasters (GMCR)

example the transportation to get the product in and out of the firm which include transport, labor, power and water needed in the...

Corporate Insolvency in Australia - VA and Receivership

Australian insolvency law required updating, in order to avoid position where a firm that faced insolvency was not given a suitabl...

Questions on Business Economics and Finance

a buyer may walk around before making a choice looking at the different suppliers and their prices. As the product is one provided...

Assessment of Beer and Nohria Article "Cracking the Code of Change"

looking at their own model of Theory E and Theory O change. The change model that was developed in these two theories reflected th...

Problemitization in Research

established knowledge that is widely accepted there is value is examining and reframing the associated questions so that more know...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

South African Breweries

should be measurable. Financial measures for the company should include measures such as overall turnover, cost of goods sold, gr...

Can IKEA Remain Successfully Expand into New Markets?

et al, 2011, p261). The consumer is part producer, as they do not go to a traditional furniture store to purchase the goods, but t...