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Essays 391 - 420

Purchase or Lease Calculations - A Case Study

Firms will often have an option to acquire equipment either by leasing or to outright purchase. The writer uses figures provided ...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

EDI and Barcode Recommendations for Socksessful Socks

period due to the manual processes. it is notable that the competitive intelligence gathered indicates that Heals are benefiting f...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Google Privacy Policy Change - An Ethical Perspective

been introduced with out giving any individuals the ability to opt out of the new policies. The new policy was introduced on 1 Mar...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Mnaging Human Resources

to: directing staff in organizational structure, payroll and compensation plans and administration, assigning staff, maintain the ...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Designing a Questionnaire to Asses the Value of Hedging in the Aviation Industry

This 3 page paper designs a questionnaire which may be used as the basis for a structured interview or self competing survey looki...

RBV Assessment of Southwest Airlines

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Investigation to Assess the Impact of Downsizing on Employee Motivation

motivation on employees performance and business results has also been seen in the UK; a similar study took place with the Nationw...

Strategic Assessment of Telefonica

the desired results. Analysis of Telefonica Telefonica S.A. is a large Spanish telecommunications group. The firm was once the...

Capacity Questions for Telemarketing Incorporated (TI)

are the three months with the production level closest to the BOL and a normal curve has been assumed. The increased compensation ...

The Passenger Train Industry as an Oligopoly

order to overcome potential problems associated with monopolies. Many railway industries had been nationalized, this facilitated l...

Change and Crisis Caused by the Sudden Departure of a Key Worker

in order to operate. A sudden departure reduces the resources that are available, and creates a shortage. The question for the emp...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

South African Breweries

should be measurable. Financial measures for the company should include measures such as overall turnover, cost of goods sold, gr...

Can IKEA Remain Successfully Expand into New Markets?

et al, 2011, p261). The consumer is part producer, as they do not go to a traditional furniture store to purchase the goods, but t...

Outputs at Skype

chargeable, and are a main source of revenue. In 2011 the organisation had a total of 663 million different registered users (A...

Supply Chain Analysis for Green Mountain Coffee Roasters (GMCR)

example the transportation to get the product in and out of the firm which include transport, labor, power and water needed in the...

Corporate Insolvency in Australia - VA and Receivership

Australian insolvency law required updating, in order to avoid position where a firm that faced insolvency was not given a suitabl...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...