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Essays 991 - 1020

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

Challenges and Practices for Ethical Recruitment

this is relevant in recruitment we can look at the concept of ethics and then look at ways in which there may be unethical behavio...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

Research Proposal on Head Injury Risk Reduction Advertising Campaign

In five pages this research proposal assesses the financial factors involved in the establishment of a head injury risk reduction ...

A Business Feasibility Study for Boston

This paper prepares a feasibility study for opening a restaurant in the city of Boston. The author addresses conditions integral ...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Review of an Article on Multicultural Marketing

In two pages this paper examines the diversity reflected in multicultural advertising themes and messages. There is 1 source cite...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

AOL Marketing

In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Advertising Value

This paper discusses the value and economic merits of advertising in five pages. Ten sources are cited in the bibliography....

Television and Marketing

In ten pages this paper discusses how different cultures employ lyrics and music and examines TV advertising promotion. Six sourc...

Sweden, Japan, and China's Automobile Advertising Practices

In ten pages this paper examines similarities and differences in automobile advertising in Sweden, Japan, and China. There is the...

Tobacco Industry Advertising Goals Regarding Women and Smoking

In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Ad Banning and Broadcast Media Advertising

In a paper consisting of twelve pages the decision to ban advertising from the broadcast media is examined with the position suppo...

Ideas in Comparative Advertising

This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...