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Essays 391 - 402

Evolution of Bolivia's Coca Industry

if they do not distribute coca from the mine shop, then the miners would not work" (pp. 42). Cocas spiritual, economic and cultur...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

Case Study of PepsiCo in Mexico

it was too late. Molina and his family also controlled a number of other enterprises, including sugar. PepsiCo then made another h...

School Pepsi Cola Vending Machine Controversy

New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

Business in China and the United States

as well. Chairman Maos successor Deng Xiaoping "and other leaders focused on market-oriented economic development and by 2000 out...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Pepsi Cola Stock Valuation

PepsiCo's stock valuation is calculated in a paper consisting of twelve pages through weighted average cost of capital, the capita...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...