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Essays 121 - 150

Writing a Business Plan for a Roller Rink

meet a demand or create a demand. This means that any idea needs to be examined for viability. The first stage of a business plan ...

Reflection on Lessons Learned

can be used to help analyse a company. The company works in a complex environment, there are internet factors and external factors...

Case Study on K Mart

it is competing on price and with the centralization of purchasing and inventory control we may argue there is the strategy of gai...

Corporate Analysis of United Kingdom's Chocolate Manufacturer Thornton's PLC

a strategy of differentiation. The recipe for one of the current core product, the toffee, was developed in the 1920s and aided or...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

Toyoko Inns

will bring customers into the area which will use these other services. The initial pricing was above that of the ryokan owners an...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Aer Lingus; Porters Five Forces Analysis

for a Better Airline" initiative that was used to help the airline create differentiation as a way of competing, In the Irish mark...

Case Study of Lincoln Electric Company

In sixteen pages this paper presents a Lincoln Electric case study in a corporate overview, stakeholder expectations, and company ...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Late 1990s' European Expansion of the Wal Mart Retail Chain

In eight pages this paper evaluates Wal Mart's corporate expansion into Europe via Porter's Five Forces Model and a SWOT analysis....

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

General Aviation Industry and Textron's Cessna

In five pages this paper explores the general aviation industry and then discusses Textron's Cessna in an analysis that consists o...

Analysis of a Large Commercial Laundry Company

laundry annually. Five million pounds is far beyond the capacity of any coin-operated facility to support on its own; the laundry...

Marks and Spencer Analysis

Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our dire...

A Lloyds and TSB Merger Assessment

In five pages this clearing bank merger of TSB and Lloyds is assessed through the employment of PEST, SWOT and Porter's Five Force...

Performance and Outlook of Apple Computers

a friend had created the silicon chips on which the Apple Computer would be based, but they at first had no idea of how the chip c...

A Business Analysis of the American Express Company

business success (Fickenscher, 1999), while other brands are just routine credit cards. In todays financial services indust...

Syria and the Market of Fast Food Franchises

by the organisation which the effect, in understanding them the organisation is in the best position to influence them (Thompson, ...

International Strategy of United Parcel Service

company has been pursued ever since, this has included the granting of licences to operate their own aircraft, which was first gra...

Sony and the Marketing Strategy of Michael Porter

In eleven pages this paper examines how business theorist defines globalization and then applies his Five Forces Model to an analy...

Tasty Baking Growth

In five pages this paper considers why Tasty Baking should continue charting its own course, relying upon Porter's Five Forces mod...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

India's Dr. Reddy's Laboratories Limited

antibiotics. The company also manufactures about four dozen diagnostic-type products, such as those used as pregnancy tests. Furth...

A Business Analysis of Amazon.com

In a paper that contains five pages this ecommerce online marvel is analyzed by using SWOT analysis and through an application of ...