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Essays 301 - 330

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

The Biography Ford The Times, the Man, the Company by Allan Nevins

Ford was fascinated by a new invention?the automobile?and read voraciously on the subject. Nevins relates conflicting stor...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Situational Analysis of Nintendo

one hardware development hits the market there is development stared on the next development. 2. SWOT Analysis 2.1 Strengths A ...

A New Strategy for Toyota

in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Measurement Inc. Decision for Purchasing a Computer System

than sixty employees, four managers and a senior manager who reports directly to the president of the company. This senior manage...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

AOL and Time Warner Company Financials

that of Control Video Corp (Alsop, 1997). The aim of the company at this time was to be an online company that specialised in the ...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Harvard Case Study on the Land Rover Discovery SUV

The Land Rover Discovery SUV The Land Rover became a part of life in the United Kingdom in the late 1940s. It was a high quality ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Overview of Intel

is a global brand name associated with computer processor chips. The company which was founded in 1968 now has an annual turnover ...

Company Position and Performance of Varian Semiconductor Equipment Associates

In eight pages this paper examines this company's position and considers its future sector performance. Five sources are listed i...

A Case Study of the Harley-Davidson Motor Company

signs of weakness go by unnoticed, according to Michael Millman of Salomon Smith Barney. He maintains that the firm holds a backl...

Case Study on Technology Company Investment

In fourteen pages this student submitted case study considers an Internet information company's 1995 position in an examination of...

Case Study of the Japanese Company Kyocera

In eighteen pages this business case study focuses on Kyocera in a discussion of the stakeholder, company's position information a...

Case Study of Honda Motor Company

In nine pages this case study examination of Honda includes stakeholder expectations, Porter's competitive advantages, financial s...

An Economic Perspective of the Harley-Davidson Motor Company

This paper analyzes various economic factors concerning the Harley-Davidson company. The author includes a brief history as well....

Market Structure and the Automotive Industry

In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...