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Essays 361 - 390

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Honda and Ford - SWOT Analyses

is shaken in the wake of recent bailouts and organizational reconfigurations, much about the landscape of auto development is chan...

Economies of Scope and Scale, Learning Curve, and Competitive Advantages

learning curve will increase on a product, for example, over time. While each can stand on its own, when any of the three concepts...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

A Case Study of the Harley-Davidson Motor Company

signs of weakness go by unnoticed, according to Michael Millman of Salomon Smith Barney. He maintains that the firm holds a backl...

Market Structure and the Automotive Industry

In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...

Company Position and Performance of Varian Semiconductor Equipment Associates

In eight pages this paper examines this company's position and considers its future sector performance. Five sources are listed i...

Overview of Intel

is a global brand name associated with computer processor chips. The company which was founded in 1968 now has an annual turnover ...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Harley Davidson Motor Company Case Study

cut and quality fell, but in the moves made after improve the company, this was increased once again. The image is such as streng...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Levi's Marketing

there will be a disproportionate drop in demand for the goods. The issue is then one of consideration, as to reach both the premiu...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Leadership of BMW

supervisory board (aufsichtsrat), and the management board (vorstand). This has a strong historic presence and has mandatory since...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Planning to Market Jumpers for Men

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Mabuchi Motor Company Case Study Analysis

kudos from the United States. The issue being addressed is management in different cultures and through the use of one case stu...

Industry Place of the Walt Disney Company

park, but none other can offer Mickey Mouse or Winnie the Pooh as an attracting feature. Bargaining power of suppliers. Th...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...