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Essays 1531 - 1560

Competing with Supermarkets in E-Commerce

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Problems, Marketing, Johnson and Johnson, Pfizer, and Merck

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

An Insurance Company's Ethical Dilemma

has to pay these premiums it will force the company into administration. If this occurs the impact on the personal lives will me...

Construction Company's Occupational Rehabilitation Policy

In seven pages this paper examines a construction company's procedures and provides and overview and examples of its rehabilitatio...

EMarketing and Business

In a paper consisting of eleven pages ecommerce business uses, its development, and how it can be advantageously marketed are disc...

The Campbell Soup Company Case

Campbell's Soup Company is the focus of this paper that looks as at a variety of issues concerning the company's strengths. This s...

Dot.com Companies' Value

In eighteen pages this paper examines Freeserve in a comparative analysis of dot.com companies' value when compared with their tra...

Case Study on a Tractor Company's Export Planning

In five pages this report considers a student submitted case study regarding export markets for reconditioned tractors and future ...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

'Brackett Heating and Air' and the Microeconomics of Future Planning

In seven pages this report presents a case study of a fictitious company and how microeconomic factors will affect the company's f...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

The Merger of Trebor Allan and Cadbury Neilson A Canadian Case Study

not cost sensitive, and there as a great deal of loyalty to existing bars. The brand was seen as a more indulgent brand and as suc...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Australia's Lend Lease Corporation

million 38 xix. Operating profit before tax (Answer in dollars; making sure to provide the unit of measurement (millions; 000s) A...

Harte Hanks Environmental Analysis

In four pages the Harte Hanks direct marketing services company is the subject of an environmental analysis that features Porter's...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Vermont Teddy Bear Company's Strategic Management

* "Get Personal * "Have Fun * "Keep Promises [and] * "Stay Rooted in Vermont" (Overview, n.d.). The mission statement for i...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

Fortune's 2 of the '100 Best Companies to Work For

diversity), and pride/camaraderie (philanthropy, celebrations)" (Levering and Moskowitz, 2005; p. 97). If news that could affect ...

Case Study on Shell Oil Company's Sustainable Development

others) through an annual document known as the Shell Report. By 2001, the data in the Shell Report had three levels of...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

A Profile of Blue Diamond Growers

for almonds as well -- certainly almonds are found in candies and as snack foods. But theyre also used in ice cream (as pistachios...

SWOT Analysis of a Construction Site's Hazardous Working Conditions

project, with each employee being run through the rules, tested for their knowledge of the rules and demonstrating the correct and...

Cultural Diversity Benefits

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...