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Essays 1891 - 1920

Microsoft's Court Ordered Breakup

In seven pages this paper discusses the court ordered 2000 breakup of Microsoft and the company's counterattack. Seven sources ar...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Economic Issues Involving Patents and Monopolies

In five pages this paper considers a cure for AIDS and a company's monopoly hold on this cure in terms of direct and indirect econ...

The Arguments For and Against E-Commerce and Internet Trading

Written as a report to a company's CEO, this paper argues that involvement in E-Commerce is a sound business decision. This sixte...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Financial Examination of Dell Computer Corporation

In five pages Dell's financial statistics from the past year are examined in a comparative analysis of the company's performance d...

Understanding Triple Bottom Line Management

This 5 page paper discusses the concept of the Triple Bottom Line, a method that measures the performance of a company using three...

Multicultural Boeing Company

In a paper consisting of thirty six pages the effects of different workforce cultures on Boeing are considered in terms with the w...

Security Risks of Data Warehousing

In eight pages a possible security risk posed by a company's external data warehouse is examined in terms of the business's altern...

Tasty Baking Decisions

In six pages Tasty Baking is examined in terms of its present strategies and future course when it faces competition from a large ...

Banks and Morgan

In five pages this paper examines an Australian company's case that involves high organizational intellectual capital levels that ...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Harvard Business Case Study of Dominion Motors & Controls, Ltd.

In five pages this Northern Canada company is examined in a case study that presents its scenario, provides problem identification...

Hedging as a Practical Consideration

In eleven pages this paper discusses how hedging to enhance profits or reduce dealing risks may be used by international companies...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Quality Management of British Telecom

In five pages the company's current quality management status is considered within the context of a recent article. Four sources ...

Catholic Church's Official Position on Abortion and Contraceptives

This paper examines the Catholic Church's position regarding women, sexuality, and issues such as abortion and contraception in ni...

Position Paper on Merit Pay

and salary is formulated based on education, experience and the number of staff reporting directly to the person in the position (...

Gross Domestic Product and Productivity Questions

In five pages this paper answers GDP questions and considers how a country or company's productivity can be influenced with the gr...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

A New Oil Company Accounting System

The task of an established oil company embarking on a new accounting system is the primary focus of this paper consisting of eight...