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Essays 2131 - 2160

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Drafting of the U.S. Constitution and the Position of the Anti Federalists

be limited so that totalitarianism cannot result. For example, if the president were given too much power, he could make up his ow...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Equity Office Properties and Beacon Properties Merger

In six pages this merger is examines in terms of each company's weaknesses and strengths, public offerings, and capital structure....

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Microsoft's Monopoly Label

In five pages this paper discusses the monopoly labeling Microsoft has received as a result of the antitrust case and the company'...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Research Project Company Evaluation Proposal on Career Program Development Discrimination

In eighteen pages plus an Appendix consisting of two pages a company's career development programs and their alleged discriminatio...

Supply and Demand Economics and Singapore's Economic Issues

In six pages the economy of Singapore is first evaluated through a GDP and GNP differential comparison and then supply side econom...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Overview of Data Marts

In ten pages data marts are defined, considered in terms of construction steps, and company value with a discussion of usage and o...

Management of the USAA Insurance Company

the USAA insurance company's strategic management is the focus of this paper consisting of six pages with principles of restructur...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

The Impact of Global Positioning Systems

by which to determine the satellites position. Calculating latitude, longitude and elevation requires the simultaneous signals fr...

Pro Gore Position in U.S. Presidential Election of 2000

In five pages this paper argues that Al Gore should be declared the winner in the state of Florida and become U.S. President with ...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Overseas Corporate Expansion and Factors to Consider

In five pages this paper considers a particular company's operations within the context of factors involved in possible expansion ...

Predicting Company Profits Economic Model Development

In six pages predicting a company's profits through a regression model development that cross references assets and sales is discu...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

A Case Study of American Greeting Cards

In a paper consisting of twelve pages a corporate history, problems, portfolio, and analysis of finances, strategies, and organiza...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Capital Punishment and the Positions of Presidential Candidates Al Gore, George W. Bush, and Pat Buchanan

In five pages this paper examines the differences in the support of capital punishment espoused by this trio of 2000 presidential ...