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Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Positive and Negative Aspects of Pharmaceutical Industry Acquisitions and Mergers

the sellers market is under pressure both by national governments and US health maintenance organizations (HMOs) to hold minimize ...

Health Care Industry Strategic Planning

In eleven pages this paper discusses strategic planning in the health care industry with HMOs and their impact, the relationship b...

Hospitality and Tourism Perspectives

In five pages this paper examines the tourism and hospitality industry in a theoretical consideration that includes perspectives b...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...

An A Tand T Ten Week Stock Analysis

In five pages this report charts ATandT's stock share prices over ten weeks, explains p/e ratios and compares ATandT's with others...

Overview Fashion Design

In eight pages the business of fashion design is considered in an overview of industry requirements, trends, and successes. Six s...

Big Industry Determinations of Human Life's Value

In five pages environmental contamination and the Ford Pinto cases are examined in this overview of how human life's value is ofte...

Pursuing Creativity

In five pages the business and artistic effects of creativity on people are examined with examples of the fine arts and the motion...

US Tobacco Industry and President Bill Clinton's Proposed Federal Government Lawsuit

In five pages this paper discusses the various issues associated with the proposed tobacco company lawsuit proposed by President B...

Airbus and Boeing Competition

In seven pages industry leader Boeing and the major gains Airbus has made in the international market are discussed in terms of re...

20th Century Impact of Commercial Aviation on the Tourism Industry

of passengers by air."iv As commercial aviation grew in popularity as a means by which to reach vacation destinations, visit frie...

Restaurant and Hotel Industry Employee Recruitment and Retention

In twenty eight pages this research study focuses upon the hospitality industry and considers Fairfield County, Connecticut's empl...

Broadcasting and Women

This research paper considers the limited role women still play in the broadcasting industry in six pages. Twelve sources are cit...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

National Concerns Regarding the Tobacco Industry

The tobacco industry and recent national concerns regarding state tax initiatives are discussed in a paper consisting of five page...

Owning or Leasing Hotel Facilities

In eight pages this research paper examines whether or not it is more feasible for the hotel industry to own or lease facilities. ...

Industry Shaped by the Geography of the American South

In five pages this paper discusses how industries have been shaped by the mountains and waterways of the U.S. South. Five sources...

Overview of the Energy Industry

In twenty three pages the energy industry and its various aspects are examined in a consideration of such utilities as electricity...

Industry Safety Concerns Involving Storage of Hazardous Materials

Hazardous materials incidents can include gas and vapor releases, spills, explosions, and fires. When people are exposed to such i...

Training Considerations for the Caribbean Tourism Industry

Although organizations such as the Caribbean Tourist Association, the Caribbean Community and Common Market (Caricom), the Caribbe...

Relations Between the US Military and the Maritime Industry

In five pages this paper discusses Operation Desert Shield in an overview of the important connection between military success and...

IT Industry and Antitrust

In a paper consisting of four pages how telecommunications and the software industry are affected by antitrust legislation is disc...

Horror Film Industry Impact of Alfred Hitchcock

In six pages the horror film industry contributions of the cinematic 'Master of Suspense' and their impact are examined. Seven so...

Banking and Canada's International Status

In six pages Canada's banking industry is examines with the effects of the 1998 and 1998 events discussed with an emphasis upon ac...

Analyzing Causes of Airplane Crashes

In fourteen pages airline disasters are examined through a discussion of possible causes, training procedures, industry regulation...

Book Review on Airline Industry Problems

In four pages the 1995 book Hard Landing by Thomas Petzinger is reviewed with the focus being airline industry problems along with...

How to Open a Pizzeria and Successfully Compete

In five pages this paper discusses the pizza industry in a discussion of opening a pizzeria and how to compete successfully. Five...

Airline Industry Prospects

In five pages this paper discusses changes within the airline industry that are liable to take place in the near future. Eleven s...

Overview of the Tire and Nontire Rubber Industr

In eight pages this paper examines the rubber industry in a consideration of the present, challenges, and where it is headed in th...