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Essays 811 - 840

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Controversy Involving Gays in the Military

In seven pages the U.S. military is examined within the context of the controversial laws attempting to prohibit homosexual entry ...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Overview of a Personal Career Assessment Model

In six pages this paper discusses an entry level management position in a personal career assessment model that includes professio...

Helen Burns' Fictional Journal Entry about Jane Eyre

In five pages Charlotte Bronte's book is considered in terms of a fictional entry made by Jane's school chum Helen Burns in her jo...

The Value of the Policy of Appeasement

Appeasement policies in Britain during the days of Hitler are examined in this comprehensive research paper. This analysis looks a...

Friendship in Oliver Twist

Whether the characters are friends are enemies are discussed in the context of this research analysis. Several characters are anal...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Functions of Financial Statements

In seven pages financial statements are examined in terms of conceptual definitions, financial accounting assumptions, entry adjus...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Life and Art of Michelangelo

In five pages this Italian Renaissance artist is examined in terms of his art including the Sistine Chapel, the Pieta, and David, ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Epistolary Novel Pamela by Samuel Richardson

In six pages this 18th century epistolary novel is examined in terms of how the author moved the plot along and developed characte...

Inner Self According to Henry David Thoreau

In five pages this paper discusses how Henry David Thoreau's views on the inner self manifest themselves in the 'Minott, the Poeti...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Hard Times by Charles Dickens

heartlessness of the industrialist, Bounderby, against the humanity and goodness of one of his textile workers, Stephen Blackpool....

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Socialization and Gender Culture

In three pages this paper a book chapter pertaining to socialization and gender culture is covered in terms of its primary points ...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Education Law Case Study Analysis

There are five specific case studies relayed in the context of this broad topic. Various legal aspects of education are discussed ...

The Age Of Paradox

This writing by Charles Handy is explored. The idea of paradoxes are discussed in this six page paper that also looks at how to ma...

Glinda of Oz by L. Frank Baum

takes to live from day to day; indeed, the authors literary characters embark upon a fantasy experience, however, the ultimate mes...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...