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Essays 301 - 329

John Dunworth's The Dollar a Year Principal

staff were neither able to look to genuine leadership or to formulate and enact policies of their own....

Future Currency Projections in Canada, Mexico, and India

This paper addresses the future of the Canadian Dollar, The Indian Rupee, and the Mexican Peso. The author discusses what events ...

Overview of Subway Sub Shops

Subway has no clearly defined market. In a sense, the market could be seen as anyone who uses fast food as a meal at any time dur...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Money and Banking as Reported in the Wall Street Journal

center for a variety of reasons -- first, the nations stock market is located there. Second, so are exchanges when it comes to tra...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

'Dollarization' Debate

economies, have often turned to more stable for currencies, or the assets within those currencies (McTigue, 1999). In its most bas...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

History of the Euro

process took a much shorter time than had been anticipated (Rickard, 2002). This, despite the fact that during the early 1...

Funding Delays for First Responders on 9-11

need for homeland security in order to protect U.S. citizens. As a result, specialized hazardous materials units, supported by the...

Financial Difficulties Faced By Frito Lay

set investors on their collective ear. Few expected such a correction in market value of these companies, and the losses incurred...

International Currencies, Expectations and Relative Change Value

(Norris, 2000). Dollar Though Norris acknowledges that the dollar continues to reign supreme (despite the growing strengt...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

A Look at Two Frivolous Legal Cases in the Media

but the true facts reveal McDonalds true colors and why this elderly woman received such a large award. The facts of the case are ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

What is the Effect of Training

Companies spend millions of dollars on training manages and employees every year but there have been very few methods offered that...

Challenges for Online Merchants

E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping...

The Largest Retail Store and OB

Wal-Mart is the largest retailer in the world. It is criticized in the United States for low wages, lack of health and welfare ben...

Reports on Medicare

Activities performed by the Department of Health and Human Services are discussed in comprehensive semiannual reports that are aut...

Can The Coffee Trade be Fair on Farmers?

Coffee is a popular drink, with the industry worth billions of dollars. The trade relies on exports from developing nations. The ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Women Earn Less Than Men

Laws were passed five decades ago that mandated equal pay for equal work. That goal has not been realized. Women still earn about ...

Reduce Health Costs by Targeting Resources

The New York City Police Commissioner was successful in reducing crime by targeting high crime areas and allocating resources to t...