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Essays 61 - 90

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Middle East Foreign Policies of Lebanon

nation. The term welfare may be focused on the economy, achieving peace in a nation or region, or any other goal that nation might...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Restaurant Operating Company Bob Evans Farms, Inc.

Evans 560 locations to greatly affect its industry is clear. The only route available to the company in improving the performance...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

Health Care Market and Price Elasticity

is reliant on complimentary products, such as cars sales may be affected by the sale of petrol a cross-elasticity may exist. In me...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Pre Second World War Policy of the US

opting to abstain from joining the League of Nations when it was formed. If one had to point at a single cause of World War II and...

China's Cosmetics Market

imported goods, where process start at 100 yuan and increase to over a thousand (TDC Trade, 2000). However, the market is still ...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

The Soviet Foreign Policy of Ronald Reagan

In 1980, former actor and two-time governor of California Ronald Reagan took the world stage as he opposed Jimmy Carters reelectio...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Caribbean and the Foreign Policy of the United States

America's foreign policy in Central America, most notably in the Caribbean, is analyzed in a paper consisting of five pages....

Administration of Ronald Reagan and Its Latin American Foreign Policy

In four pages this paper discusses Reagan's foreign policy on Latin America as depicted in an article by Carothers....

Pros and Cons of the US Falling Dollar

In five pages foreign investment is the primary focus in this assessment of the declining US dollar's pros and cons....

Changing Role of American Foreign Aid

In nineteen pages this paper discusses how US foreign aid's role is ever changing. Ten sources are cited in the bibliography...

Akira Kurosawa's Rashomon

In five pages this report discusses the winner of the Best Foreign Film Academy Award for 1950 and the reasons behind its enduring...

Student Case Study on International Borrowing

In five pages this student submitted case study discusses foreign currency borrowing considerations by a company in an examination...

An Overview of International Trade

foreign currency. This will be in terms of the wages that are paid to the workers, the income it creates with the other inputs tha...

Function of Currency Exchange Markets

recession that followed the terrorist attacks of September 11, 2001. Cetina and Bruegger (2002) speak to the growth of fore...

Wage Inequality and Lester Thurow's Job Competition and Wage Competition Models

proposed there was a labor market that was over-educated and this was one of the problems with employment. Gray and Chapman conduc...