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Baseball and Game Promotional Activities

key chains launched into the stands during the seventh inning stretch. On the other hand, the children of both types love every b...

Fuzzy Logic Applications and Evolution

In fifteen pages marketing is examined in a consideration of fuzzy logic applications and its evolution. Fifteen sources are cite...

Resources on the Internet and its Applications

it is also essential that people realize that its true beginnings were actually with the United States military, which wanted to d...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Operating Method of Salton, Inc.

In sixteen pages this paper discusses Salton's marketing success in a consideration of its popular Juiceman, Breadman, and George ...

Descarte & the Somatic Marker Hypothesis

This essay addresses Descartes and the error known a the somatic market hypothesis. In this discussion, the writer differentiates ...

Paradigms of Radical Humanism and Radical Structuralism

In ten pages these radical paradigms are defined, compared, and then considered within the context of the market view, Theory X an...

South Florida's Doral Golf Resort and Spa

In five pages this resort in South Florida is discussed in terms of how it is marketed and what it offers in terms of golf and fam...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Overview of Real Estate Practices

In fourteen pages this paper examines market analysis and appraisal in a real estate practice' overview. Seven sources are cited ...

Case Study of Planet Reebok

In six pages Planet Reebok is examined in an examination of international marketing. One source is cited in the bibliography....

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

The Norwest - Wells Fargo Merger

This 18 page paper discusses the 1998 merger of Wells Fargo and Norwest, two major financial institutions. The writer also provide...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

Aspects of Management in Real Estate

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

Overview of eCommerce

In fifteen pages this report considers ecommerce in a comprehensive overview in terms of manufacturing prospects, possible problem...

Health Spa Business Plan Start Up

In ten pages a sample plan for starting up a health spa business is presented through success criteria, company overview, location...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

An Article on Sales Achievement Reviewed

In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Petroleum Convenience Story Business and Management Plan

In six pages this paper considers a hypothetical case study involving the marketing issues to be faced to be faced by a petroleum ...

The Makhteshim Chemical Works Case

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

Case Study of Viacom and Its Media Industry Challenges

remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of ...

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...