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International Laws and Categories of Intellectual Property

than one might imagine. For instance, shortly after the WTO was established, United Nations Office of the High Commissioner for Hu...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

American Foreign Policy with China

improve conditions relative to human rights and to divert attention away from nuclear proliferation to other, more constructive pu...

Samsung's Global Strategy

effective strategies to develop in international markets. Maximising resources and increasing market share logically, we can consi...

Stock Analysis of Hilton Hotels

female member; Donna Tutle making this o a board with only 9% female representation. The majority of board members are Caucasian m...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Global Expansion and Marks and Spencer

becoming more competitive, or the goods are in a mature market, with decline profits, there may be a need to find alternate market...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Global Financial Risk Management

is the determination of the exchange rates. For most countries there are floating exchange rates, this means that the value of the...

American Democracy Legitimacy and Global Perceptions

Former U.S. Secretary of State Madeleine K. Albright chairs the Pew Centers ongoing series of worldwide public opinion surveys. O...

Birds-eye View Of an Emerging World and Global Marketing

International advertising is the focus of attention. Demographics in respect to a variety of countries are discussed, inclusive of...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Europe and American International Business

In thirty five pages this paper explores in great detail US based businesses and their European prospects and consider how major A...

Nancy J. Adler's International Dimensions of Organizational Behavior

In twenty pages several aspects of international management are discussed within the context of Nancy J. Adler's book. Eight sour...

Brazil and Toys 'R' Us

But the company is not sitting idle at home. It is in the midst of an ambitious campaign (which includes closing some older, less...

Japan and Kentucky Fried Chicken

In a ten page paper considering international business the successes and problems of the KFC franchise in Japan are examined in te...

Global Commerce and Ocean Ports

In nine pages this paper discusses international commerce with regard to transportation changes and ocean port issues. Eight sour...

Global Project Management

In eight pages this report examines international project management factors including problems, advantages, disadvantages, and pr...

International Business and the Importance of Training and Development

companies are complaining about the shortage of trained technological manpower" (Anonymous, 1998; p. PG). One Israeli company, To...

Global Impact of Computers

parts of the world. In Japan the realities that involve the computer and the participation in such is called maruchmedia, or mu...

Global Trade

to the terms of GATT as full contracting parties, and another twenty-two countries had agreed to various aspects of the treaty (Hi...

Global Marketing Negotiations and Tactics

are changing as well. As a prime example of this, one may look at US franchisers and how well they are doing in Mexico. Fifteen ...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Internet, Small Business, and Export Information

Commerce Department says that "Small businesses are the fastest growing part of our economy and are the engine of our future job g...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

Russia and Difficulties of De Beers

In five pages Russia's and Australia's defection from protection is examined within the context of the international diamond carte...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Financial Globalization Risks and Advantages

US market without being forced to pay high import tariffs imposed through protectionist views limiting competition with US-based a...