SEARCH RESULTS

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

This company produces delicious, non-alcoholic, organic beverages and is ready to expand globally. New Zealand is selected as the...

simply offering a low price" (Porter, 1985; 120). The premium that the product, or service, can command as a result of this differ...

to the licensor for elements such as training, promotional materials, logos and other service trademarks and the products themselv...

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

as the value that a company can gain from customers over time. The organization does and should seek to gain repeat sales from cu...

combines elements from a neo-marxist perspective with Keynes economic theory" (Reyes 2001). Common in countries of South America ...

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is ...

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

seem flustered with General Motors decision to emphasize the "40 mile range" of the Volt, seeing it as thoroughly unimpressive and...

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

it. This is a strategy that is used more subtlety, and is often seen with advertising to children in order to create the nag value...

This paper examines the marketing strategies utilized by a company selling cosmetic lasers for surgery and hair removal. This sev...

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

What about principles that could be used to prioritize implementation steps that are necessary to accomplish the strategic objecti...

potential clients to lower their guard and get to know the owners as well as the products, which serve to acquaint existing custom...

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Act of 1978). Furthermore, the International Banking Act of 1978 applied both the Glass-Steagall Act of 1933 and the Bank ...

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...