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Essays 1291 - 1320

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Tourism and Economics

the rates at which wages can increase. But this will make it hard for employees to keep staff, especially good staff who may be mo...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Language in The Blue Hotel by Stephen Crane

the portals of the blue hotel" (Crane). Clearly, these adjectives promote a depth of understanding about Scully that otherwise wo...

Los Angeles' Ambassador Hotel

no longer in use, but is the subject of controversy. There are those who want to use the site for some other purposes. After all...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Macroeconomics and Hotels

expert noted (Ellin, 2002). Spas, with their selection of facials, massages, exercise equipment and in some cases, even nutritiona...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Research Project Design

should be statistically reliable so that result can be applied with confidence. The research also has to be placed in the correct...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

Research into the Use of CRM in a Kazakhstan Hotel

customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Communities/Societies in 4 Films

community in the mission is that the film portrays delays in the UN rescue mission stemming, at least partially, from faults in co...

The Role Of Database System In 5 Star Hotel In Kazakhstan; Research Proposal

The standard use of a database to manage bookings and customer accounts is assumed to be the very basic need of any database that ...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Case Study of Shangri La Hotels

The product need to be communicated with words and images that can evoke not only a factual representation but try and convey the ...

TQM's Applications

different areas of the same company. TQM in manufacturing will be aligned with some of the same elements as it is in the service s...

Holiday Inn and Change Management

in 1997 when he had only been in the role for 7 months. The management style changed, we see a more group management style emerge ...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Israel/Lebanon Crisis

higher moral ground according to international law? Does any of them? The following examination of this crisis looks at it from th...

Issues Pertaining to the Hotel Business

Inn increased its market potential "without drawing customers away from already-established hotels" (The transformation of the U.S...