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Essays 1321 - 1350

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Potential Liabilities of a Travel Firm and Hotel

or change in circumstances so fundamental as to be regarded by the law both as striking at the root of the agreement, and as entir...

Assessing Gaps in Service

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Servant Leadership in Hotel Rwanda

relational participative (Theory Y) styles" (Horseman, 2009, p. 3). Halls theory is more complicated, as he describes leadership d...

SWOT Analysis: Whole Foods

it spends a lot of the cost of expansion. Its customer to employee ratio is too high in the current situation. It must support a l...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Practical Experience in Hotel Training

more than that to stand out from the crowd. Employers agree. An internship gives the candidate an edge. In fact, an internship giv...

D.M. Thomas' The White Hotel

as he attempts to free it of earlier layers of rationalization and interpretation" (Rosefeld 1). Psychoanalytical investigations,...

Luxury Hotels and Employee Orientation

the desired culture of the organization, training them in how management wants them to perform their duties and instilling "right"...

Hospitality Industry and Hilton Hotel Group

2002; p. 41). Smith and Lesure (1999) present a much different view of the industry in their 1999 overview, reporting that ...

Hotel Industry and Issues of Sexual Harassment

general public are aware that sexual harassment is illegal, still many are unaware of the issues and what constitutes sexual haras...

Hotel Industry Concepts of Performance and Service

resource based view, they have limited resources that need to be maximised. The measures are there to ensure that there are many w...

Freudian Psychology in D.C. Thomas' The White Hotel and William Shakespeare's A Midsummer Night's Dream

interacting systems, the id, the ego, and the superego. The id is, according to Freud, the original system of the personality up...

Hotel or Restaurant Manager and Communication Skills

for a variety of purposes. One obvious reason why a restaurateur would need writing skills is to create menus. Menus do help to...

Paris's Four Seasons Hotels

muse, "Will an organizations corporate culture clash or fit with a different national culture? The key consideration here is what...

Proposal for Water Massaging Machines in Airport, Casino Hotels, and Shopping Mall Kiosks

This water massaging machine propsal is examined in five pages. Five sources are cited in the bibliography....

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Marriott Hotels and Capital Structure

In fifteen pages a Marriott Group student supplied case study is examined in terms of corporate goals and accommodating financial ...

Hotel Industry Productivity Performance Measurement and Assessment

In eight pages this paper discusses how operational efficiency and effectiveness can be measured and assessed while also consideri...

Restaurant and Hotel Industry Employee Recruitment and Retention

In twenty eight pages this research study focuses upon the hospitality industry and considers Fairfield County, Connecticut's empl...