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Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

Student Supplied Case Study on The Stone Group of China

In five pages this paper examines why this company needs to make greater technological strides with suggestions offered. Two sour...

Limited Brands and Gap, Inc. Financial Analyses

the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...

SWOT and PEST Analyses of Lego

decline, as there has been global stagnation, making many markets more price sensitive and allowing lower cost competition to ente...

A T.A. Stearns' Virtual Team

Two of the programmers considered entering the technique as an employee suggestion, for which the company pays cash awards. The v...

Job Fair Staffing and Effective Recruitment

As a recruiter for ETNA Company, one of my primary responsibilities is to serve as one of those personal, "real life" contacts at ...

Hypothetical Case Analysis of Catatech

differences, and the differences between currencies not only affect pricing, but represent obstacles that must be overcome in ord...

Corporate Goals and Strategic Compensation

at linking strategic compensation programs to improved efficiency and effectiveness among employees. To better understand ...

Financial Difficulties Faced By Frito Lay

set investors on their collective ear. Few expected such a correction in market value of these companies, and the losses incurred...

Student Case Study on Financial Decisions

less risky option may be to take the Japanese offer. If a different scenario is considered, and for an additional 20,000 that wi...

Business and the Creation of Value

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

When To Test Employees for Drugs

Act of 1991 demanded mandatory drug and alcohol testing "for employees in safety-sensitive positions," and was implemented by the ...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

Economic Relations and the Economy of Argentina

Were the central bank of, say Ecuador, to fix the exchange rate of the Ecuador currency directly to the value of the US dollar, pr...

Examples of Workplace Discrimination

United States, when it is recognized and identified there are options, alternatives to simply suffering in silence. In the workpla...

Effective Management and Barriers

this case, they might have the same education. Otherwise, todays employees tend to come from a wide variety of backgrounds, traini...

NDTI's Role

general insurance company (this should not be confused with assurance1). This is a world leader in the insurance market with the ...

Comparison Between Microsoft and Time Warner

Income 66.7% 25.0% 54.8% 10.2% 7.2% 1.6% EPS 27.0% 70.1% 19.7% (18.8%) 2.2% 30.5% Growth Trends/Time Warner 1997 1998 1999 2000 ...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Globalization and Marketing Question

have less well-developed sources of market information than are available in the US: "it is often difficult to locate research da...

SolidWorks v. AutoCAD Software Buying

to have a legal copy of the program. Autodesk, the company producing AutoCAD, has improved their license management and inventory ...

Frans Hals and Rembrandt

(His own work 96). This produces a velvety-look to the players tunic, yet the instrument distinctly has the high gloss of polished...

What Could Have Been Done to Save Enron

Enron, a publicly held company, was once a top provider of electricity but ended up in Chapter 11 bankruptcy ("Enron," 2002). Pr...

P and F Industries and Black and Decker

of shares. In this company the CEO is the largest shareholder however, other directors also have large shareholdings. Sidney Horo...

Hypothetical Vodafone Acquisition by Virgin Mobile Telecom

All other facets of operation are similar to other cellular services providers; the primary difference with Virgins approach is th...

Finance Plan Creation Questions

the performance of firms holding "more than one-fourth of their assets in cash and cash equivalents" (Mikkelson and Partch, 2003; ...

Economics and Technology Transfer as it Relates to Cisco Systems

and Duffy, 2003; p. 1). Because they are based on a common source, there are no compatibility issues with these applications. Th...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...