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Essays 421 - 450

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

National Security and Use of Technology

In eleven pages this paper discusses the asymmetric approach to warfare in a consideration of national security and the implicatio...

World War I - The Trenches

dreadful sound. The ground shook under the shock of the exploding shells."4 The battle of Verdun began with nine long hour...

Alexander the Great's Military Strategies

PG). His father was Philip II, a strong leader in his own right, who had united Macedon, making it the first real nation in the mo...

Machine Gun Technology and Warfare

speak in terms of military science. The systematic application of science to the development of weapons and to technology in gener...

Innovative Thinking of Sir Francis Drake

In nine pages explorer Sir Francis Drake is examined in a consideration of his innovative perspectives, his privateering, and his ...

Georgia March of General Sherman

In seven pages this research paper examines how these Civil War tactics were a harbinger of the total warfare military concept of ...

Biological Warfare and Anthrax

The biological warfare potential of Bacillus anthracis bacteria is examined in eleven pages and includes epidemiology, current res...

Comparison of Generals George S. Patton and Omar Bradley

In five pages this paper contrasts and compares these celebrated 20th century generals with strategy and warfare differences among...

International Law and Biological Warfare

agreed - each believing they would win their cases - but it is rare that both nations will continue to uphold that agreement throu...

Warfare Changes Since the Second World War

In a paper consisting of eight pages the ways in which World War II changed the world technologically and its impact upon warfare ...

The Controversy Over Anthrax

In seven pages the controversies surrounding a Pentagon program to inoculate US service personnel against anthrax as a biological ...