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Essays 1981 - 2010

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

The Free Will Problem

determinism. It is often the case that philosophers see determinism as being the opposite of freedom or free will. That is, most ...

Civil Rights, Slavery Versus "Free" Citizens

When the Reconstruction Period arrived, it looked as though blacks were going to regain their inherent rights as free citizens alo...

Free Will Or Determinism? Absolving Responsibility

the guidance of peripheral forces. When one looks more closely at the nature of these two arguments, it becomes easy to see how f...

International Relations and Economics

United States was not always at the center of this development, particularly in the beginning. It came to be at the center, howev...

Free to Choose by Milton and Rose Friedman

In ten pages this insightful text on economic theory is critically analyzed. There are no other sources listed....

Don's Disability in Butterflies Are Free by Leonard Gershe

In three pages this paper considers the blindness of protagonist Don Baker and how it prohibits his achievement of emotional indep...

Jill Character in Leonard Gershe's Play Butterflies Are Free

In three pages the characterization of Jill and her impact upon Don are analyzed within the context of the play. There are no oth...

North American Free Trade Agreement Article Critique and Review

In eight pages this paper presents a review and article critique regarding whether or not American jobs have been lost as a result...

Information Overview of the North American Free Trade Agreement

In eleven pages this NAFTA overview includes an analysis of the treaty's pros and cons particularly in terms of Mexico and the U.S...

Positive Aspects of American Industry and the North American Free Trade Association

week. Up 21.7 percent over the same period in 1993, U.S. exports to Mexico in 1994 reached a nine-month record of $37.5 billion (W...

American Labor Plight and the North American Free Trade Agreement

In eight pages this research paper examines the negative impact of NAFTA upon the American laborers. Eight sources are cited in t...

Labor and Wage Impact of the North American Free Trade Agreement

In eight pages this paper examines the labor market and wage impact of NAFTA in the United States. Eight sources are cited in the...

Environmental Benefits of the North American Free Trade Agreement

In twenty four pages this paper examines the environmental and economic benefits of NAFTA. Ten sources are cited in the bibliogra...

Entertainment Industry Impact of the North American Free Trade Agreement

In seven pages this paper discusses the entertainment industry impact of NAFTA. There are 5 sources cited in the bibliography....

Logistics and Transportation Industries and the North American Free Trade Agreement

In nine pages NAFTA's effects upon U.S. trade with Mexico and the impact it has had upon trucking and railway industries are exami...

Arguing Why Advertising Should Not Be Considered 'Free' Press

In two pages the argument that advertising should not be regarded as an example of 'Freedom of the Press' is presented. There is ...

Overview of the North American Free Trade Agreement

In thirty pages this paper examines NAFTA in a critical overview of its major points. Twenty two sources are cited in the bibliog...

North American Free Trade Agreement and Economics

In ten pages the economics of NAFTA is considered in interviews with three Americans and three Mexicans. Three sources are cited ...

Civil Rights in the Late Nineteenth Century and the Abandonment of the Freed Men

The Compromise of 1877 is the focus of this six page research paper that involved a close election in which Republican Rutherford ...

Book Review of Free At Last by Fred Powledge

In four pages a book review and analysis of this 1991 text by Fred Powledge are presented....