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Essays 1321 - 1350

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

North American Free Trade Agreement Overview

In 5 pages NAFTA is examined in an overview of its impact upon globalization, tariffs, labor movements, its advantages and disadva...

Mexico's Membership in the North American Free Trade Association

In eleven pages this paper examines the impact of NAFTA as it involves U.S. and Mexican trade. Eight sources are listed in the bi...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Rostand, Hesse, Camus on Free Will v. Determinism

In 5 pages determinism is defined and its philosophical interpretations are examined within the contexts of Rostand's Cyrano de Be...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Reception Theory vs. Dominant Ideology of Art

In five pages this paper discusses the artistic conflict between the dominant ideology and reception theories during the Middle Ag...

Improving American Life with the North American Free Trade Agreement

In five pages this paper examines the economic and labor improvements promised by NAFTA. Six sources are cited in the bibliograph...

Protagonists in The Hairy Ape vs. Babylon Revisited

Robert ‘‘Yank'' Smith in The Hairy Ape by Eugene O'Neill and Charlie Wales in Babylon Revisited by F. Scott Fitzgerald...

Free But Illegal Napster Online Music Sharing Service

In five pages this research paper examines Napster and its legal ramifications. Fourteen sources are cited in the bibliography....

E-Commerce, Physical Presence vs. On-Line Existence

This paper provides a discussion of the July/August 1999 report featured in the Harvard Business Review addressing a retailer's ph...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Encouraging Free Trade Between China and the U.S.

In six pages this paper discusses how the U.S. can open trade with China in a consideration of some sanction revocations. Five so...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Literature and Free Will v. Fate

In 5 pages this paper examines this thematic conflict as it is represented in A Doll's House by Henrik Ibsen, Macbeth by William S...

Leadership vs. Management

the right thing Administer Copy Focus on systems and structure Rely on control Have a short-range view Ask how and when Have an ...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

McAnany and Wilkinson's Mass Media and Free Trade NAFTA and the Cultural Industries

In eight pages this text is reviewed and critiqued with NAFTA's impact upon cultural industries being the primary emphasis. There...

Juvenile Violence and Florida vs. Leonardo Diaz

In six pages this paper discusses juvenile case handling in America with the emphasis being upon this Florida state case. Five so...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Intimacy vs. Paradox, a Literary Comparison

an adult. A common situation in comedy is when capable, resourceful, sophisticated individuals are turned into a caricature of a...