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Essays 1441 - 1470

Utilitarian vs. Kantian Philosophies

universal laws? Clearly, they can sometimes, but other times they would not be thought of in such a manner. John Stuart Mill on th...

Loyalty Schemes and Relationship Marketing

If we want to look at how these operate we have to consider relationship marketing and its value in the market place. Payne...

Marketing Automobiles

this. The advertisement features the car with a sound track with the lyrics "I see you baby, shaking that ass" with the last work ...

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Small Hotel Marketing

area. The listing s a small picture and then contact details, with a prices from tagline. The hotel needs to increase review by in...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

Ice Cream Machine Sales Plan

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...

China and IKEA

such the company may also look at increasing the number of the potential target market visitors that they can get to visit the sto...

Nestle's KitKat Candy Bar Marketing

the marketing is separated. The four bar Kitkat competes in the chocolate bar market. It is located with other Nestle bars along w...

Taunton, Massachusetts' Healthy Heart Stroke Free Initiative

2000). At the same time, nearly 59 million Americans are suffering from some kind of heart disease or risk factor for stroke, in...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Simply Fit Marketing Mix

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

Successful Integrated Marketing Communications of Daewoo

on television marketing was the main form of communication (Campaign, 1997). Television takes a large budget and needs ongoing exp...

A Career Path as a Marketing Manager

that there is a greater benefit to outsource the task to a specialist agency where there is be a higher degree of expertise that t...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

'Flanking in a Price War' Summarized

must be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this m...

Definition and Explanation of Economic Concepts

on the decisions and behaviour of those acting in the market. Segmented market A segmented market is as it sounds, the market is...

The Vitamin and Supplement Market In Belgium

contributed significantly to the countrys budget deficits" (source, Cultural Analysis, 2006). Concerns regarding the quality of li...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

United States' Marketing of Sainsbury's

will have to deal with. The core competence of Wal-Mart is to being good quality ranges to the consumers at good prices. The com...

United vs. American Airlines' Pricing Elasticity

and Cheng, 2001). We see a rise in Americans income, from $1,900 to $2,100, between months 2 and 3; this is an increase of 9% (app...

Automated Diagnostics Systems vs. Human Diagnosticians

where automation fails to do so. Post-partum depression, while not necessarily important from an overall medical perspective, is ...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Competition and Sony Ericsson Markets

Today the company is a market leader, with sales in more than 140 countries, and equipment being used in more than 1,000 networks....

United Kingdom's Property Market from 1995 to 2006

In 2002 The Economist predicts that the property market would fall, the same prediction has been made by the Economist every years...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Past and Future of the North American Free Trade Agreement

In ten pages this paper examines NAFTA's past, the discord that occasionally resulted from its implementation and considers what t...

Encouraging Free Trade Between China and the U.S.

In six pages this paper discusses how the U.S. can open trade with China in a consideration of some sanction revocations. Five so...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...