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Essays 151 - 180

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Funding for Colleges and Universities

State funding for colleges and universities has plummeted. For some, they receive less than 10 percent of their budgets. This has ...

Using Facebook, Twitter, and Other Tools at Work

First Amendments rights for free speech seem to always be in the news. There are cases when this issue is confusing-exactly what i...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

SUSTAINABILITY OF INCREASED BIOFUEL USE FOR THE ROAD

Oil is also becoming a finite resource; some experts point out that weve already reached the peak of what the planet can provide....

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Fair Trade

that it requires local people to adjust to its way of doing things - such as operating with a high degree of mechanization - and i...

The Importance of Culture and Management Decision in the Success of Starbucks

Starbucks has been highly successful. The writer looks at the importance that the corporate culture has played in that success, a...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Performance Gap

The writer looks at the performance gap in the context of energy usage and sustainability. The gap between the design and expected...

Green Buildings and Sustainable Design

The built environment has a significant impact on general ecological environment, causing damage and pollution with the construct...

Adequacy of the New Zealand Superannuation Scheme

The writer examines the superannuation scheme of New Zealand which is designed to provide an income in retirement. The benefits a...

The Long Term Potential of Groupon and other Group Buying Web Sites for Businesses

The writer looks at the rise of the online group buying discount site in order to assess whether the concerns expressed regarding ...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Discussion Questions for the Transportation Industry

In a paper of eight pages, the writer looks at transportation. Sustainability, regulation, and other topics are approached via dis...

Higher Education, The Issue of Sustainability

issues that are crucial for the establishment of sustainability. Furthermore, research has established that there are commonalitie...

Community Colleges and Sustainability - A Dissertation Proposal

living in the US... by developing policies and plans to initiate actions through students and faculty" (Spilde 2009, p. 6). This d...

Action Plan for Research Design and Method

sustainable practices and offering degree courses in career paths directly related to sustainability such as civic planning and en...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

GM AND COMMITMENT TO THE ENVIRONMENT

conservation. While all of these initiatives sound great and seem as though GM is on the right track environmentally speak...

Sustainable Society, The Problem of Pollution

suitable for use in the pollution exclusionary clause on standard liability insurance. This definition of pollution identifies it ...

Sustaining the Planet

to greater carelessness in the use of resources. One of the central problems is that individuals perceive the need for more mater...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Sustainabiity at Community Colleges

the environment, they will save millions of dollars. Theoretical and Conceptual Framework The theoretical and conceptual framew...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Economic Inequality

were intended. There is a law that requires states to distribute federal funding towards its earmarked purposes. If the law is vio...