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Essays 121 - 150

Questions on Business and Economics

Six answers are provided to questions asked by the student. The first question looks at three different models of culture; Hofste...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Strategy and Project Management Questions

The writer answers a set of questions concerning strategy, leadership and change utilising a fictitious case study. The first ques...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

"All the Shah's Men"

elected prime minister of Iran" (Keddie, 2003). Once Mossadegh was gone, the U.S. "reinstalled the countrys exiled monarch, Mohamm...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Issues Related To Health Care Organizations

improved. Ideas for value added services should emerge from an internal environmental analysis. Value added services may be offe...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

U.S. Army Pay Systems

salary is vastly different, $48,468 for the civilian and $26,967 for the military sergeant but the total package tells another st...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...