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Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Marketing A New Product

the egg white base and be sufficiently differentiated to be seen as original, although there s no chocolate sorbet on the market a...

Contract Law and Term Breaches

an offer is made as a promise to a wide audience where there is not the need for bilateral communication. In looking...

Faith Hospital Case Study

hospital will have to reduce costs by 15 percent to break even. 5. Do Not Resuscitate (DNR) orders are implemented differently by ...

The Extinction Vortex in Regard to Bees

found that a certain number of individuals in a population that was within a decade of going extinct "was somehow less valuable to...

Humble Decision Making

is highly conservative and results in decision which are going to lack innovation, but it is also an approach that accepts not all...

Affirmative Action And Structural Inequality

education than Blacks. A rash of laws that came about beginning in the 1950s addressed the issues of discrimination and equal opp...

Adolescent Literacy Rates

(Alliance for Excellent Education, 2006). * About eight percent of entering college freshmen must take at least one literacy remed...

Significance of the Yalta Conference

and Great Britain would make concessions to Russia for remaining on the allies side and entering the war in the Pacific theater (R...

Erving Goffman's Dramaturgical Approach to Human Interaction

is indebted to both of these predecessors. Kenny (2008) observes that "Anyone familiar with Goffmans dramaturgical approach will n...

Medicalization Of Depression

the symptoms for diagnosing clinical depression. There must be at least five symptoms from the list that have lasted for at least ...

Teaching Profession

first teacher was God who taught Adam and Eve in the Garden of Eden. In a more secular context, the next formal teachers would hav...

Physical Performance and its Relation to Nutrition

This paper compares and contrasts the way sports nutrition was regarded in the past and the way it is regarded today. There are f...

Juveniles and Marijuana Addiction

This research paper focuses on the role of peer pressure in regards to adolescent use of marijuana. Whether or not marijuana shoul...

The Impact of Nursing, Earthquake,

This research paper focuses on nursing care in regards to earthquake victims. The writer reviews relevant recent literature in re...

Eastern Europe after WWII, Nationalism, Ethnic Violence, Anti-Semitism

This research paper considers issues such as nationalism, ethnic violence, and anti-Semitism in regards to Central and Eastern Eur...

Research Results on Ghana, West Africa Case Study on Breast Cancer

Research Report, 2002). Figure 1; Respondents Age Group Frequency Percent Valid Percent Cumulative Percent Valid Age...

Survey on Classroom Technology

increase productivity, and promote creativity; Students use productivity tools to collaborate in constructing technology-enhanced ...

U.S. Democracy and Worldviews

of 19th century philosophers. Alexis de Tocqueville recognized that democracy, though touted as a distinct government defined by ...

Business Failure Prediction

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

“Pulp Fiction” and Its Literary Constructions

the inherent flexibility of a non-sequential narrative, because things get too confusing. Tarantino apparently decided to let it b...

Religion and Issues of Privacy

lawsuit, the disclosure must be public, that is, disclosure to a limited number of people or to those who have a legitimate need t...

Sales Management

are many ways to motivate a sales force. Carmichael (2009) suggests: set clear expectations which tells the people exactly what is...

Globalization and its Effects

as officially achieving "mature" status. Singapore began its quest for modernization and sustainable development in 1960. ...

Issues of Capital Structure

at the theories regarding the way that capital structure may be determined, looking at ideas such as pecking order and trade-off t...

Health Care Staff Shortages

nurses by 2012 to eliminate the shortage (Rosseter, 2009). By 2020, the District of Columbia along with at least 44 states will ha...

Suggestions for a Psychiatric Practicum

imagines that implementation of the practicum could take several different formats. For example, it may consist of formulating a c...

Correlation Between Educator Attrition and Mentoring Programs

pages. Please review some Masters Theses in your school library. Hope these notes help you to better understand this type of resea...

Campaigns and Elections in the United States

are likely to look askance at such a person" (Allen, 1998, p. 22). Americans, while we realize that campaigns take money, like t...