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Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...

Ice-Fili and Russia's Ice Cream Market

much more highly aerated (Rukstad, Mattu and Petinova, 2003). Further, it was and is made with all natural ingredients and contai...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Comparison of the financial markets in Saudi Arabia and South Korea

two markets, focusing on the stock and bond markets the similarities and differences can be explored and the considered in terms o...

Asian Financial Crisis and Market Efficiencies

In four pages the efficiency of financial markets are considered in terms of the impact of Asia's current financial crisis is asse...

Globalizing Businesses and Market Entry Strategies

Consultant and Government Aid Of those methods listed, joint venture is perhaps the most popular now. Consultants are avai...

Efficient Markets Opposition in Robert Haugen's The New Finance

In five pages this paper discusses Robert Haugen's investment strategies and how the 'super stocks' and 'insufficient market' are ...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

New eCommerce Business Marketing

In seven pages this paper discusses how to start and successfully market a new Internet business featuring a hypothetical example....

Cyberspace Cell Phone and Pager Marketing

In fifteen pages this paper examines how to market cellular telephones and business pagers in cyberspace. Fifteen sources are cit...

'Bug Shop' Market Research

other than fuel efficiency. Volkswagen still refused to consider any design changes. By then, the external view of the car was a...

Team Logo Merchandise Marketing by Pro Sports

In six pages this report discusses how professional sports teams use logos on merchandise such as clothing and hats to market them...

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

Marketing Plan of Malaysia's Sun Microsystems Internet Servers

In thirty pages this paper includes a discussion of Malaysia's cultural climate and information about the country and then present...

Internet Marketing and Ethical Concerns

In five pages 'cookies' and bulk email as they relate to the Internet are discussed in a consideration of ethical concerns and the...

Global Marketing Strategy

In two pages this paper discusses global marketing strategy and what should be considered when creating one. Two sources are cite...

Discussion of Competitive Markets

In three pages a microcompetitive model is considered in a discussion of competitive markets with various theories such as those o...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

Philippines' Marketing Analysis

In nine pages this paper presents a marketing analysis of Lincoln Golf Cars in terms of the Philippines as an export location with...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Internet Business Groceries to Go! and Marketing

In ten pages this paper examines what is involved in starting up, developing, and marketing a new web based grocery business. Sev...

Demographic and Marketing Issues in Nigeria

This paper analyzes the demographic, business, and travel information relevant to planning an investment in the African country of...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...