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Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Commercial Real Estate and Corporate Finance

real estate market is difficult to predict as the economy goes through a variety of twists and turns. Analysts suggest that losses...

Background and Financial Overview of Motorola

In eight pages Motorola is examines in a consideration of background, how the corporation performs financially, and how hedging is...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Post Industrialization Graphic Design

had it been possible to combine content and layout abilities in the same medium, and at the same time. The personal computer not ...

Mexico as a Potential Market Assessed

In eighteen pages trade with Mexico is considered within the context of the NAFTA impact along with geographical, social, cultural...

911 Impact Upon Commercial Real Estate

p. 84) reports that between both the attacks on the Twin Towers and the Pentagon, the property losses "will run into the billions....

Mac v. IBM

one was more portable and business people bought them up so they could carry their computer with them when they traveled. Compaq a...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Consulting Business Marketing

agencies offering similar services offer courses that run six to eight weeks at a cost of a few thousand dollars, and this is defi...

American Economy and the Impact of Semiconductors

conduction band and the valence (1997). Semiconductors have become important largely due to the advent of the computer. O...

Clorox and Glad Bags Products

or Zip-Lock, its chief brand competitor. Since 1995, these private label food storage bags have grown at a rate of 12 percent per ...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Financial Crises Correlations Between the United States and Asia

In twelve pages the 1990s' economic crisis in Asia is compared and contrasted with the great 1929 U.S. recession in terms of influ...

Slavery Aspects

In five pages such issues that are relevant to slavery such as 1950's Fugitive Slave Act, the Fourteenth Amendment, abolitionism, ...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Statutory Employment Policies versus Job Security

for mediating conflict and compensating for job loss (Mosley, 2001). The vast majority of employment protection policies were firs...

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

Foreign Markets and the American Automobile Industry

meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...

Marketing Ethics and Their Evolution from 1960 until 2001

2000, p. 40). Nucifora believes that the best evidence of Kilbournes premise is Nikes extreme success with $120 footwear to fill t...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Digital Age and the Marketing of Videos

In five pages this paper discusses how to market videos in a highly competitive digital age. Six sources are cited in the bibliog...

Marijuana and the Advantages of Legalization

This paper consists of ten pages and discusses how legalizing marijuana would carry with it the advantages of crime reduction, pri...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Europe's Beef Crisis

In five pages this paper examines the European BSE beef crisis from an international marketing perspective. Five sources are list...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...