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Essays 601 - 630

Pfizer

and profits. The grand strategy is one of innovation and marketing. The company seeks to continually develop new products manag...

German Elections of 1932 and 1933

Party. While some may argue that his intentions were well documented in his book "Mein Kampf" published in 1925, the book was not ...

Theory and Practice of Hedging

different companies. 1.1 The Definition of Hedging The first stage is to define what it is we mean by hedging. This is a tool t...

Discussion of Data Warehousing

computer has expanded our ability to access information to a global level from the comfort of our own home. The quantity and velo...

GTE and Bell Atlantic Merger Prospects

In ten pages this paper considers this merger in terms of what it will represent for each company in terms of success in the futur...

Massey Ferguson Analysis

The mid 1970s financial problems of Massey Ferguson are considered in this business paper consisting of six pages in which the pro...

Comparing Stock Market Share Prices of Fiat and Ford

In eight pages this paper discusses ratio definition, calculation, and short term share prices of Fiat and Ford. Four sources are...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

Deborah A. Stone Policy Paradox and Political Reason

The writer discusses the Deborah Stone book Policy Paradox and Political Reason in detail, and covers such concepts as the market ...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

The Common Market and the Caribbean

The writer analyzes the history and function of the Caribbean Community and Common Market (CARICOM). The writer examines the effec...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

1999 Interest Rates and Stock Market

In five pages the period from December 31, 1998 to May 21, 1999 is the focus of this consideration of the Dow Jones Industrial Ave...

An Analysis of the Stock Market Crash of 1987

The humor seemed to be endless during those hard times but not everyone was laughing. There was still some panic. One unfortunate...

Comparing the Stock Market Crashes of 1929 and 1987 II

In eight pages this paper compares these two crashes and also considers the Federal Reserve Board's role in each. Seven sources a...

An Article Technically Analyzing the Stock Market Reviewed

In three pages the article 'Technical Analysis Successfully Tests Old Resistance Level of Fundamentalists' that appeared in The Wa...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Long Island Golf Driving Range Marketing Plan

the island. The important thing to note is that while Long Island is right near Connecticut, with the exception of the ferry from ...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Turn of the Month Stock Market Downturns and Its Reasons

subject of many studies, if it is not a self fulfilling prophesy, then other reasons need to be sought out. Many of these reasons ...

Harry Potter Film Marketing

The books all remained accurate translations, but the marketing in terms of covers were highly customised to each market. The imag...

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

Organizing a Breakfast Meeting

reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can aug...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

A Profile of Blue Diamond Growers

for almonds as well -- certainly almonds are found in candies and as snack foods. But theyre also used in ice cream (as pistachios...

Harley Davidson and 'Hogs' Marketing

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Eric Schlosser Reefer Madness

to Schlosser, the underlying thread that ties these three essays together is the "underground" (8) socioecomic subculture that per...