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Essays 331 - 360

Strengths of a Major Supermarket

upgrade their technology. The company has a strong leadership team. These characteristics are needed for both the domestic and gl...

Definition of Source Credibility

power not all of which are going to be applicable to communication across the media. The five type of power they identified were; ...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Global Influences and Sony

The writer looks at the multinational corporation; Sony, and the different global environments in which it competes. The various m...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Studying International Management

think they have a deal, serving the wrong menu, or scheduling a meeting at the wrong time can initiate bad feelings and kill an ot...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Nonverbal Communication Across Cultures

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

Nike, Inc. Import and Export Problems

In nine pages this paper examines how Nike's import and export problems found global market solutions. Eight sources are cited in...

Small Global Businesses and the Impact of the Internet

In eight pages this paper discusses how small businesses have been able to successfully compete in the global market due to Intern...

Internet Communications and Marketing

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Analysis of the Great Depression of 1929

In four pages this paper argues that the Great Depression of 1929 was inevitable in a consideration of domestic and global economi...

Economic Changes, Internationalism, and Capitalism

In eight pages three texts are used in order to examine the primary points involving an examination of changing world economics an...

Miracle Post Second World War Economy of Japan

In seven pages this paper examines the miracle that bolstered Japan's postwar economy and argues that another miracle might be req...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Global Business and Harvard University

In ten pages this research paper considers how the management and marketing of Harvard University qualify it as a global business ...

An Argument in Favor of Utilitarianism in Third World Workshops

This 4 page paper is an argumentative essay that uses the principles of utilitarianism to defend the right of The Gap to exploit t...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Market Economy of the USA

In three pages this paper discusses America's global market economy in an overview that includes a resource depletion map and the ...

Sri Lanka's Packed Sugar Economy

In twenty pages this paper considers research regarding Sri Lanka's market of packed sugar, global expansion, and its pros and con...

How Cinema is Dominated by America

both elements are evident to greater and lesser degrees in each and every film that is produced in America and Europe film (Kerri...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Financial Market Impact of the Euro and the European Monetary Union

In ninety eight pages this paper examines how global financial markets have been impacted by the Euro currency in this background ...

Istanbul Stock Market Fortunes

In nine pages the stock market of Turkey is examined in terms of history and upswing during the past ten years and the impact of t...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...