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Communications and Consistency Theory

Austrian psychologist Fritz Heider developed one of the earliest consistency theories, balance theory, which focused on the relati...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Strategies and Change At Temsa Global

reducing the reliance on Mitsubishi and placing them in a stronger position. It was using this research and development capability...

Global Human Rights Problems and Violations

partly because violations of human rights were protected by the doctrine of state sovereignty and partly because the Cold War made...

Eurocentric Global Perspectives of The Tempest by William Shakespeare

coming to the island, as well as the history of the island prior to European intrusion. Before Prospero came, the island was ruled...

Spain and Global Business

bankruptcy. Steel mills (ENSIDESA and Altos Hornos), coal mines (HUNOSA), shipbuilders (AESA and Astano), and defense companies (B...

Hewlett Packard and External Communications

to this information and as such there is not only PR and marketing information, but also more general information. However these...

Global Business Issues

7) Dollarization (i.e., pegging a foreign currency to the dollar), pros and cons. 8) Technology and its impact...

Cultural and Performance Studies and Communication

There are some things in this life that just are, that result from the intersection of natural law, cultural context, interpersona...

Global Investments in Kazakhstan

Arbitrazh courts attempt to mediate between and among the legal discord, however, even their participation leaves much to be desir...

Global Environment Management

in which they seek to compete. Companies and a Global Economy Some companies have had good luck taking advantage of techno...

Business Environment and the Goals, Weaknesses, and Strengths of Communication

situations and to set goals. By using communication skills effectively an organization functions more successfully, individuals p...

Global Corporate Identity of Nike

was tied to Asia (Labich and Carvell, 1995). Early in the companys history, Knight and a group of ex-athletes he had hired as top ...

Thailand and Global Marketing

This may mean that different types of product...

Global History and the Significance of Political Ideology

about. Economic factors on the other hand seem far more serious. While that is the case, and economics have a decided impact--the...

Global 'Australian-ness' Concept Defined Through Australian Films

-- as examples of the talent, charm, and again, the fundamental aspect of uniqueness, of the Australia film industry. Australian C...

Global Trade and Influential Macroeconomic Factors

In nine pages this paper examines worldwide trade levels and the macroeconomic considerations that are responsible for level incre...

Positive Affirmations and Their Power in Interpersonal Communications

is to first define the ideas of intrapersonal communication and positive affirmations. A student writing on this subject might be ...

Global Commonality of the English Language

were able to teach through the medium of Welsh and Welsh cultural texts were promulgated....

Global Joint Business Venture

one. The nations position in factors of production, such as skilled labor or infrastructure, is necessary to compete in a g...

Global Business and Environmental Risks

firm faces when they are involved in international business. This venture is inherently more risky than operating only in their h...

Taiwan's Global Position

In six pages this paper discusses Taiwan in an assessment of whether or not it should belong to the Peoples Republic of China from...

Twenty Global Economy Articles Summarized

chief strategist with High Frequency Economics in Valhalla, N.Y.: "As terrible as the past week has been, nothing has changed in t...

Communications and Other Industries and the Effects of New Technologies

In seven pages this paper discusses how commerce has been affected by developing technologies with the telecommunications industry...

Article Review on Ethnicity and Organizational Communication

in the current literature (Belfry and Schmidt, 1988/1989 and Hofstede, 1993) regarding variations in the views of subcultures and ...

Global Asian Business and Trade Development

and the government, and the question of the viability of the international business climate and trade developments between partici...

Global Examination of Entrepreneurship

plans that really take off and turn into a real corporation. With such a wide diversity in entrepreneurship one cannot say that al...

Cuban Missile Crisis and Global Negotiations

Soviet Foreign Minister Gromyko and Robert Kennedy. By assessing some of the central conflicting views of historical events durin...

Global Theory and the Cold War

enough tinder on the firebox to light a conflagration. During the early days of the war, American policy was focused on co...