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Essays 691 - 720

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Goods versus Services Marketing

In seven pages this paper examines the marketing of goods and services in a consideration of similarities and differences. Six so...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Strategic Issues of eBay

site. A new company may offer some incentives to get people to try their site but thus far, that has not worked well against eBay....

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Tourism and Psychology

based on Jungs theories in the early 1940s. Specifically, the authors were attempting to make Jungs theory of human personality un...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Coca Cola's Integrated Marketing

a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...

Singapore and Marketing Trends

Todays Singapore In 1960, Singapore and Nepal were even in economic status. They shared the distinction of being two of th...

Marketing and Communication Models

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

Analysis of IMC

4. Once the consumer is aware of and understands the brands characteristics, the advertising must, fourth, convince the consumer t...

Service Marketing and the Roles Played by Expectations, Performance, and Price

good is bought that is disappointing there is only money wasted where there are services the price will be judge with reference to...

Overview of IMC

that has developed to aid long term relationships between suppliers and purchasers; a customer orientated approach (Kotler, 2003)....

Analysis of the Yahoo Internet Corporation

Internet today has become a viable part of the lives of millions of people. Every day, in some part of the world, millions of peo...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Leadership, Strategy, Foreign Markets, and SBC Communications

traffic, say - at a big discount" (Mehta, 2003, p. 151). In addition, each state got to set limits to how much the Bell companies ...

Trade Dispute between Expando and Flexo Wristwatch Band Manufacturers

business operating within its borders. Flexo has asked its own State B customs service to impose a stiff import tax on Expa...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Asia's WLAN and 3G Communications Markets

as Japan being an early adopter for new technology, and many other countries still lagging behind. Third generations teleph...

Home Health Service Provider Business Plan

or may not have a market, home health care is a service that always has a market of some size. The business is a proven one, one ...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

Malaysia's Online Marketing

In eight pages this paper discusses Malaysia in a consideration of online marketing of goods and services. Twelve sources are cit...

Postal Services Industry of the United Kingdom

some areas were delivery and collection will cost more than any potential profits, this has lead to some level of protection in or...