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Essays 241 - 270

Issues of Service Quality and the Marketing of Transportation Services

the transportation into a product that is wanted rather than bought on price (Hooley et al, 2003). This will mean having the right...

Data Collection for PiggyBank

consumers lied when asked for their personal details over the Internet" (Study deems e-data unreliable, 2006; p. 2). Not only doe...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

Creating the Fitness Center Information System

state-of-the-art treatment in various areas of health care, its information system for its fitness center is woefully lacking from...

Letter Refusing Customer Claim

00000 Ms. Anne J. Thompson 2567 Gulf Shores Way Tallahassee, FL 00000 Dear Ms. Thompson, We want to thank you for being a Stoval...

Taco Bell Opening in the United Kingdom

In eight pages this paper discusses the relevant topics pertaining to the opening of a UK Taco Bell including costs, exchange rate...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Internet Payment Services' Marketing 2

given a great deal of attention. All of business has changed today - some aspects have changed in philosophy; others have been af...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Using a Customer Corridor to Retain Customers

Cadbury Schweppes is the case study used in this report consisting of fifteen pages in which the development of long term relation...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Home Health Care Services' Market Structure

income" (Helms, 2001). The policy was established during WWII at a time when providing health care to workers was relatively inex...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Customer Satisfaction and Customer Loyalty

The difference between customer loyalty and customer satisfaction is considered in ten pages with a comparison of Customer Loyalty...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Communication; Groups And Teams, Negotiation, Decision Making And Performance Measurement

way interaction takes place and how others perceive each other and feel about the interaction. When considering communication in...

What are the Most Economically Beneficial Services Exports?

to be common sense to argue that the services which will be in the most demand and which a city has the resources to supply at a c...

Communication in Organizations

The control and approach to the formal communication will also impact on the culture and the way informal communication take place...

Importance of Health Care Communication

to adopt healthy living habits (Schiavo, 2007). The CDC (Centers for Disease Control and Prevention) says health communication is ...

The Communication Process

complex levels in the communication process. For practical purposes, we might say that communication is achieved when a message is...

Construction Work and Communication Issues

In eight pages this research paper considers communication issues of opening worksite channels of communication and communication ...

Reply from Customer Service

In three pages this paper provides a sample letter addressing a customer complaint about ecommerce disclosure of personal informat...

Small Business Management

not have any personal contact with customers (AllBusiness.com, 2006; Wolfe, 2006). In this company, the customer is always first w...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...