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Essays 271 - 300

'Classical' and 'Pop' Gap That Was George Gershwin

a "serious" composer by the critics, they were extremely mindful that Gershwin did not orchestrate the first performance of Rhapso...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Gender Gap and the 'Glass Ceiling'

one that focuses on interactions between individuals is still beneficial in determining reasons the organization as a whole behave...

Two Types of Economic Imbalances

homeless shelters, families working more than one job and millions living without health insurance (which continues to this day) (...

Retail Industry Labor Issues

1999 many companies, such as Iceland and Sainsburys had already brought in the policy rather than leaving it until the last minuet...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Changes and Conflicts Korean Immigrant Families in New York by Pyong Gap Min

as well as community interaction. Through his in-depth studies and interviews with the members of the New York Korean community, ...

Rise and Fall of Prince Otto von Bismarck

In eight pages this paper discusses Prince von Bismarck's successful manipulation of Parliament and considers his 'gap theory.' S...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Discrimination Against Women in the Workplace in the Twenty-First Century

the right to vote. During the twentieth century, equality was the issue and in fact, some claim it is still an important fight. Th...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Net Present Value

However, there are some current disadvantages with this type of calculation that take away from the intuitive nature of the tool a...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Jesus Of History, Jesus Of Faith

means of research" (Merrigan and Haers, 2000, p. 61). In other words, Meier was saying it is impossible for us, today, to obtain t...

Planning an Obesity Education Program for 16 - 18 Year Olds

The paper will start by consider the problem, looking at the issue and the current gaps; it is only when the context of the issue ...

Gap Analysis: Global Communications

Horngren, Sundem and Stratton (2002) provide a view of the alternatives available to organizations in Global Communications positi...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Autism: How Developmental Psychology Can Inform Practice

and after the training sessions, with results being virtually the same (Chin et al, 2000). Theory of mind, the ability to attribu...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Zara Strategy

brand many only occupy a single place in the marketing mix matrix: a company cannot be seen as bargain basement as well as premium...

The Hmong in America: Disease and Health Care

2005). It plunged her into a persistent vegetative state and she had lived life in that state for many years (Underwood, Adler & P...

GAP: Where Paul Pressler Went Wrong and Advice for the New CEO

cost cutting, but it should not be indiscriminate. The cost cutting may be argued as taking the cuts too far and impacting on the ...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...