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Essays 301 - 330

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Analysis of Conference Hotel

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

American Schools, the Problem of Racial Inequality

This research paper pertains to the issue of racial inequality in the U.S. school system and the gap between the academic achievem...

Is Employees' Commitment to their Employer Impacted by Performance Appraisals?

The paper is written as the first half of a Human Resource Management dissertation. The paper starts with an introduction, statin...

The Mercedes-Benz 2013 Superbowl Ad

This paper argues that although using blatant sex and sexuality to sell items is not immoral, when considering that there is still...

Evidence-Based Practice Question

In a paper of three pages, the author answers a question on EBP and the theory/practice gap that have been identified in the curre...

Suburban and Urban Education Disparities

the ADA, the more likely that district will receive the most funding. The problem with this is that urban school districts tend to...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Literature Review on Satisfaction of Inpatients

then measure five perceived angles of customer service, those are tangibles, reliability, responsiveness, assurance and empathy. W...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Canadian Income Gender Gap

pay ratio would be 100 percent, if women earn less, the ratio is less than 100 percent and if they earn more, the ratio would be ...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

The Influences and Marketing of Nordstrom

facilitate automated ordering. Technology has also facilitated a presence on the Internet is also supportive of the marketing effo...

Human Resource Needs at Woolworths in Australia

in certain areas emerge they may take time to remedy. It ids for this reason that large firm need to consider their human resource...

Taking Control of Poverty

This paper contends that the disintegration of the nuclear family and traditional lifeways have combined with a change in mindset ...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

Breaking Barriers between United Methodists and Catholics

In three pages, the author discovers how despite the differences between the United Methodists and Catholics, they should be able ...