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Essays 391 - 420

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

The Long Wait in Emergency Rooms

was worthwhile because in the end, she did receive her diagnosis of a broken toe, the matter was handled appropriately through the...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

THE QUESTION OF CULTURE: LIA LEE, THE HMONG AND WESTERN MEDICINE

on p. 262 of her book. "However, I have come to believe that her life was ruined not by septic shock or noncompliant parents but b...

Gap Analysis for Riordan

The writer presents a gap analysis of the new Riordan factory in China, looking at the problem presented by the need to employ a m...

Higher Education and the Gender Gap

gender gap in higher education. There are other plausible explanations for the status quo such as affirmative action, poor treat...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

LEED, ECONOMICS AND GAPS

example, that a building constructed to LEED certification status in 2000 may still be at 2000 status, even if the newer building ...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Analysis of New Balance Athletic Shoes Inc.

its advantage, and competitors disadvantage. The question is how should New Balance respond in order to meet their goals1? To as...

HRM Gap Analysis for Riordan’s Hangzhou Facility

cultural differences. The problem may be as basic as language difficulties, but in different cultures there will also be a range o...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Income Disparity Throughout the World

Is the trend toward globalization leaving more and more poor workers in its wake? According to the Stopler-Samuelson theory, the a...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Mid Twentieth Century Missile Gap Between the United States and the Soviet Union

matters worse, just one month later still, in November 1957, the Soviets launched Sputnik II (October 1957, 2002). Alth...

Old Navy and The Gap

Founded in 1969, the company went to the stock exchanges in 1976, issuing 1.2 million shares. The company philosophy is shown the ...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...