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Essays 751 - 780

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Emerging Markets' Risks and Rewards

where securities are traded in the public market, is not defined as a developed market by indices such as the Financial Times Indi...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

A SWOT Analysis of Gateway Inc.

approach, first by telephone and then adding the Internet (Gateway, 2004; Dell, 2004). Since these were the only two computer comp...

Berkshire Hathaway Inc. and Warren Buffett

22.2% compounded annually" (Buffet, 2004). Peter Lynch called Buffet "the best investor in history" (Simon, 2001, p. 45). Given t...

Gary Pisano's 'Partners Health Care System, Inc.,(B): Cardiac Care Improvement

All of the results of this reengineering, however, were not as positive. The process had not taken into consideration the fact th...

Photo Imaging Industry and Eastman Kodak Inc.

be operated as R&D with a reduced workforce. Additionally, the imaging and printing market is expected to continue to decelerate, ...

Case Study on Fresh and Fruity Foods, Inc.

effect. Question 2 The company in this question is offered a discount by the suppliers for paying for purchases in a rapid fashi...

Bankruptcy of Footstar Inc.

outfits (NYSSCPA.org News Staff, 2004; Ryan, 2003). 1. SIC: #1011308 (US Securities and Exchange Commission, 2004). 2. CIK: code ...

Canon, Inc.

Canon, in other words, has its fingers in many pies. In January 2003, Canon Aptex, Inc. and Copyer Co. Ltd. which was...

Performance Assessment of Altria Group Inc.

by taking the stock divided by the sales and then multiplying this by 365. Changes in this may need to be investigated, for exampl...

Success of Baker Hughes Inc.

sums up their goal of providing exceptional value for customers: "Our emphasis is on practical, dependable solutions within the we...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

DECISION-MAKING: OCTOBER ROAD INC.

of putting the clients first are, of course, that the clients are the ones who require the treatment. The family is also important...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

TRAINING NEEDS ASSESSMENT: HAVEN DRUG & ALCOHOL TREATMENT INC.

The Haven Drug & Alcohol Treatment Inc. is in business to provide education intervention and treatment to those who are dealing wi...

COST-BENEFIT ANALYSIS: TAYLOR INC.

Alternative 1 has the highest amount of cap-ex - Taylor would need to spend a little more than $300,000 to get this particular alt...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Coach Inc.

It is the image and the way image is perceived that is the key to this differentiation. Question 2 Brand personality is created...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

FEASIBILITY ANALYSIS: GAME ON INC.

Presents an overall feasibility study for a fictitious video game entitled "Drink Up!" There are 3 sources listed in the bibliogra...

Overview of Cisco Inc.

rapid growth is being supported by a strategy of build, buy and partner, with the firm making a number of acquisitions in order to...

Sanrio Inc.

a specific group, for example, the stationary items are referred to as school and office items. This reflect the broad appeal that...

SECURITY AND AMAZON.COM INC.

issue with Amazon.com is that it doesnt sell names or other information, but uses it strictly for consumers. The problem here, how...

SWOT Analysis of Oxford Health Plans Inc.

are affiliated with 32 hospitals. MedSpan, Inc., has 51,00 commercial members and 22,000 self-funded, members. The acquisition exp...

Measurement Inc. Decision for Purchasing a Computer System

than sixty employees, four managers and a senior manager who reports directly to the president of the company. This senior manage...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...