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Essays 601 - 630

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

The Mercedes-Benz 2013 Superbowl Ad

This paper argues that although using blatant sex and sexuality to sell items is not immoral, when considering that there is still...

Evidence-Based Practice Question

In a paper of three pages, the author answers a question on EBP and the theory/practice gap that have been identified in the curre...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Current Literature Trends on Change and their Use in Research for Organizations in Crisis

The writer examines the current approaches which are emerging in research concerning organizational change at a time of crisis. Th...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Failures in Fall Prevention Practices

The writer looks at the best practice strategies to reduce fall rates in elderly community based patients. The research based bet ...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

NY Times Article, A Critical Analysis

This research paper/essays offers a critique of an article "'No Child Law' Is not Closing a Racial Gap'" by Sam Dillon, which was ...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Asian Agri and the Palm Oil Induatry

correct misconceptions which have resulted in constrained demands from some markets. 2. Introduction Asian Agri needs to make dec...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Hospital Administrator

to gain an executive position immediately upon graduation, possibly in a specialty area such as government relations, medical staf...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Managing Quality in a Logistics Firm

those which deal directly with the customer, such as the way that calls are received and the process of placing an order, as well ...

The Basic Elements of Labor Economics

the Y axis shows the price and the X axis the level of demand, this would result in a downward sloping line. When considering the ...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Global Poverty

so that greater benefits are transferred to the developing country....

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Unequal Pay For Women In American - Gender Wage Gap

59.2% 1971 59.5% 1981 59.2% 1991 69.9% 2001 76.3% 2004 77.0% Notice that women earned 63.9 percent of what men earned in 1951; t...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...