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Essays 31 - 60

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

Gateway vs. Dell in the PC Wars

a choice in ordering. While that is the case, Dell is no longer unique in this e-commerce tactic. In recent years, Apple , Gatew...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

China's Cosmetics Market

imported goods, where process start at 100 yuan and increase to over a thousand (TDC Trade, 2000). However, the market is still ...

U.S. Toothpaste Market and Colgate Palmolive

application of technology that first brought Colgate into the toothpaste market when they were the first to mass production toothp...

A Feasibility Study for a Flameless Candle Business

market. There is also a smaller third market for candles bought for household purposes, to use in the case of electricity blackout...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

WalMart's Distribution Process

WalMart have a highly integrated logistics and distribution strategy. The writer looks at the way distribution takes place through...

Outliers and Statistics Calculations

The paper is written in two parts, both of which questions about statistical analysis and assessment. The first section examines t...

Technology In The Management Of Distribution Companies

have to be put into the system by the logistics management of the company. A major benefit has been increased efficiency with the ...

Capacity, Income and the Multiplier Mechanism

at the maximum capacity it presently is able to achieve. If the company is profitable or has promise of being profitable, it will...

Job Opportunity Map

term merely refers to the earliest concepts and the refinements of logistics identified that could enhance one or more aspects of ...

Emerging Trends in Global Logistics and Physical Distribution Channels

as distributors and wholesalers and then the resellers who would sell to the end user. For some goods this push model works well, ...

Wal-Mart's Distribution Strategy

afternoon or early evening and not unloaded until night-time hours when the stores are quietist; this may be seen as effective sch...

Levi Strauss and Distribution Channels

In five pages supply logistics and distribution are among the topics of discussion in a consideration of how Levi Strauss is now u...

Case Study on Choosing a Distribution Channel

There are five main ways the company may choose to distribute the product, these are the use of the current distributors, using...

American Society and the Distribution of Health Care

In six pages health care system distribution in the United States is considered in a discussion of why the Clinton proposal failed...

Student Supplied Case Study Answering 4 Questions on the Toy Industry

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...