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Essays 271 - 300

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

2000 Democratic Party Ads Critiqued from Psychoanalytical, Feminist, Semiological, and Marxist Perspectives

In six pages advertising and its power are discussed in terms of how a Democratic Party ad in 2000 targeted the abortion views of ...

Advertising Campaign 'Got Milk?'

In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...

Demand Determinants

In five pages a restaurant meal is utilized in an illustration of how various factors determine demand with determinants including...

Advertising Research and its Value

In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc...

ADHD Drug Advertising

open position than has been intended. The response card bound into the magazine in front of the ad clearly is attached to t...

Adult and Children Advertising Differences

Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Advertising and What it Means to Society

In seven pages this report examines the American social impact of advertising messages. Twelve sources are cited in the bibliogra...

Laws and Costs of Smoking for Children and Adults

In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...

Advertising, Music, and the Theories of Plato

In eleven pages this paper compares how advertising uses music with Plato's music utilization theory. Eleven sources are cited in...

UK's Indie TV Influence

In five pages this paper discusses the 1955 introduction of independent television to the United Kingdom in a consideration of its...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Advantages and Disadvantages of Advertising on the Internet

In eight pages the Internet advertising is discussed in a consideration of its history, advantages, and disadvantages. Seven sour...

The Media and Female Stereotypes

a traditional wife (blond), the other a grasping, careerist (brunette), who slug it out on a veranda, in a lily pond, or during ...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...