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Essays 91 - 120

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Transgenderism: A Psychological Disorder

Manual (DSM) III, transgenderism has long been described as a psychological problem due in great part to the manner by which child...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Exploitation of the State and the Perspectives of Karl Marx

In seven pages this paper examines how Marx's philosophy describes the exploitation of the state in such writings as 'Value, Price...

4 Works of Literature and the Themes of Exploitation and Power

In eight pages this paper discusses exploitation followed by power renewal in A Modest Proposal by Jonathan Swift, Continental Dri...

Food Industry and Latino Population Exploitation

In five pages this paper examines the exploitation of Latinos by the U.S. food industry. Four sources are cited in the bibliograp...

Analyzing World Wars I and II

the first of the two great wars where Europe all but destroyed itself began in 1914. And in some sense one can begin to see the si...

Multinational Corporations and Ethical Challenges

the end, all workers lose. With a model where laborers are exploited, everyone loses except for the corporations. Some of these pr...

Historical Overview of the Early 19th Century Expedition of Lewis and Clark

In twenty five pages this historical overview of the Lewis and Clark expedition includes its purpose and adverse implications for ...

Mexico's Environmental Problems

This paper examines the various types of pollution, improper disposal of wastes, natural resource exploitation and the maquiladora...

Sweatshops, Compliance Code, and Nike

Because the main goal of Nike is to "enhance peoples lives through sports and fitness," the companys Code of Conduct states that e...

Europe and Modernism

of technological and scientific gauges of human potential . . . has also vitally affected Western policies regarding education and...

Sexual Exploitation and the Trafficking of Women

in combating human trafficking under the auspices of the United Nations.7 * One of the areas of the world where trafficking is gro...