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Essays 91 - 120

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Transgenderism: A Psychological Disorder

Manual (DSM) III, transgenderism has long been described as a psychological problem due in great part to the manner by which child...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Knowledge Management

are all examples of KM being used today" (Swartz, 2003, p. 53). Hilson explained: "KM refers to the collection and sharing of info...

Sexual Exploitation and the Trafficking of Women

in combating human trafficking under the auspices of the United Nations.7 * One of the areas of the world where trafficking is gro...

Globalisation Effects

This acts as a timely reminder that were there is opportunity there is also risk. Globalisation is all very well,...

Politics Use of Health Care Research Proposal

both agree to an extent. In any event, the point is that both talk the talk and whether or not they will if elected implement such...

Analyzing World Wars I and II

the first of the two great wars where Europe all but destroyed itself began in 1914. And in some sense one can begin to see the si...

Multinational Corporations and Ethical Challenges

the end, all workers lose. With a model where laborers are exploited, everyone loses except for the corporations. Some of these pr...

The Secret Life of Bees by Sue Monk Kidd and the Power Concept

states, "The queen, for her part, is the unifying force of the community; if she is removed from the hive, the workers very quickl...

The Morality of a Materialistic Society

While in our society we have the right to eat, wear, and live in anything that we can afford, to do so is not always morally sound...

Cheap Mexican Labor, Supply and Demand

of supplies over the Mexican border can be frustrating to say the least. Even when these supplies originate in the U.S. the logis...

Communist Manifesto Commentary

the one thing Marx did not account for in his writings was the basic nature of Man. Perhaps he assumed, and maybe he was an optimi...