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Essays 721 - 750

Advertising Campaigns and Pretesting

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

Approaches to the Reduction of Teen Pregnancies

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Advertising and its Effects on Society

also considerable differences between an advertising promotion and an advertising campaign. While both tactics are typically comm...

Social Role of Strip Clubs

clubs are such an integral part of contemporary society. "Men love talking about strip clubs. If there is something I have learn...

Advertising and Senior Citizen Treatment by Popular Culture

"Demographers predict that the numbers of elderly people will double in the next 30 years" (pp. 3). As the population of America ...

Advertising and Ethics

The conflict between advertising and ethics is considered in a paper consisting of five pages. Six sources are listed in the bibl...

Ethics and Advertising

In a paper that contains eight pages the motive for the existence of advertising through profit and persuasion are examined within...

The Role of Goal Setting in Sports

performance (Duda, 1993). Therefore, our first argument needs to be that goals setting is important, but not only in its e...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Books and Articles on Making Management Decisions

the only expected trend anticipated to affect this condition is that it will continue to intensify. The globalization of business...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

Nurse Practitioners and Advanced Practice Nursing

(Walsh, 2003; p. 22). The intended role is that of partner with an MD in providing direct patient care in terms of serving in rol...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Advertising Industry Changes

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Sponsorship of the Olympics and Social Issues

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Psychotherapy and Jacob L. Moreno's Role Theory

they are not static or one-dimensional. Rather, they grow and expand in relation to our own efforts and our quality of attention"...

U.S. Law and Junk Emails

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Caracas, Venezuela's El Universal Newspaper

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

Kennedy's Role in the Cuban Missile Crisis

verified in the CIAs own records.) At the last minute, Kennedy called off the air strikes but that message did not reach the more...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...